InfoTrust Author Profile

James Bryan Gonzales

James is an Analytics Consultant at InfoTrust, a digital analytics consulting and technology company. James has experience in architecting and deployment of the latest and greatest Google Analytics enhanced tracking technology for eRetailers and CPG/FMCG in the world, across multiple languages and currencies. James loves all kinds of data collection and data visualization.
What Are the Benefits of Data Governance?

What Are the Benefits of Data Governance?

What Is Data Governance and Stewardship? Data governance and stewardship is an ethic or discipline that adheres to the organization’s policy of how data—such…

7-minute read
Basket Brigade 2023: Uniting Hearts, Nourishing Communities in Cincinnati

Basket Brigade 2023: Uniting Hearts, Nourishing Communities in Cincinnati

In the spirit of gratitude and giving, InfoTrust and our extended family joined hands with key community members including Jake McGinty from the Boys…

3-minute read
How to Make an Impact at a Distance: Our Philippines Success Stories

How to Make an Impact at a Distance: Our Philippines Success Stories

I was born and raised in the Philippines, and as a child, my parents taught me the importance of charitable works. I distinctly remember…

7-minute read
Google Data Studio Tricks – Creating a New Calculated Field

Google Data Studio Tricks – Creating a New Calculated Field

A few months back, Google rolled out Google Data Studio to lots of countries, including in the United Arab Emirates – That’s where I’m…

3-minute read
The Customer Buying Cycle

The Customer Buying Cycle

Was there a time when you were looking at a Traffic Source report in Google Analytics and found out that there is specific traffic…

5-minute read
Why We Love the Google Analytics Attribution Report – And Why You Should!

Why We Love the Google Analytics Attribution Report – And Why You Should!

We understand that most of you are already aware what a Google Attribution Report looks like. But for those who do not, please keep…

4-minute read
Audience Reports: User Explorer + Demographic Reports

Audience Reports: User Explorer + Demographic Reports

Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…

5-minute read
Audience Reports: Active Users + Cohort Analysis

Audience Reports: Active Users + Cohort Analysis

Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…

3-minute read

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