InfoTrust Author Profile

James Bryan Gonzales

James is an Analytics Consultant at InfoTrust, a digital analytics consulting and technology company. James has experience in architecting and deployment of the latest and greatest Google Analytics enhanced tracking technology for eRetailers and CPG/FMCG in the world, across multiple languages and currencies. James loves all kinds of data collection and data visualization.
Basket Brigade 2023: Uniting Hearts, Nourishing Communities in Cincinnati

Basket Brigade 2023: Uniting Hearts, Nourishing Communities in Cincinnati

In the spirit of gratitude and giving, InfoTrust and our extended family joined hands with key community members including Jake McGinty from the Boys…

3-minute read
How to Make an Impact at a Distance: Our Philippines Success Stories

How to Make an Impact at a Distance: Our Philippines Success Stories

I was born and raised in the Philippines, and as a child, my parents taught me the importance of charitable works. I distinctly remember…

7-minute read
Google Data Studio Tricks – Creating a New Calculated Field

Google Data Studio Tricks – Creating a New Calculated Field

A few months back, Google rolled out Google Data Studio to lots of countries, including in the United Arab Emirates – That’s where I’m…

3-minute read
The Customer Buying Cycle

The Customer Buying Cycle

Was there a time when you were looking at a Traffic Source report in Google Analytics and found out that there is specific traffic…

5-minute read
Why We Love the Google Analytics Attribution Report – And Why You Should!

Why We Love the Google Analytics Attribution Report – And Why You Should!

We understand that most of you are already aware what a Google Attribution Report looks like. But for those who do not, please keep…

4-minute read
Audience Reports: User Explorer + Demographic Reports

Audience Reports: User Explorer + Demographic Reports

Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…

5-minute read
Audience Reports: Active Users + Cohort Analysis

Audience Reports: Active Users + Cohort Analysis

Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…

3-minute read

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