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Nidhal Firoze

Mastering AI for Marketing: The Unique Dynamics of Perplexity

Mastering AI for Marketing: The Unique Dynamics of Perplexity

For years, Google has been a leader and innovator in the search market, setting the standard for user experience and reliable results. As the…

6-minute read
Top CPG Industry Trends to Look Out for in 2025

Top CPG Industry Trends to Look Out for in 2025

Did you recently discover a newly launched CPG product via your smartphone or while walking past a store window? Chances are the former—and this…

4-minute read
Deploying Digital Analytics Changes at Scale for CPG and Multi-Brand Organizations

Deploying Digital Analytics Changes at Scale for CPG and Multi-Brand Organizations

The digital analytics industry is going through seismic shifts, and it is important for CPG organizations to stay abreast of the changes and stay…

5-minute read
DebugView in Google Analytics 4: How Does It Work?

DebugView in Google Analytics 4: How Does It Work?

Google Analytics 4 (GA4) offers a lot of new features as compared to Universal Analytics. One of the new additions in GA4 is DebugView…

9-minute read

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