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Silvia Castro

As a Digital Analytics Consultant at InfoTrust, Silvia Castro assists clients with all-things analytics. A day in the life of Silvia consists mostly of configuring Google Analytics accounts and ensuring that such implementations are set up successfully. She enjoys conducting interactive trainings on the platform, where clients get to engage and have their questions answered on the spot. In her free time, you can find her at a pilates class or enjoying some outdoor activities with her dog, Sammy.
Google Analytics 4: A Guide to Understanding and Configuring Segments

Google Analytics 4: A Guide to Understanding and Configuring Segments

As you explore your data in Google Analytics 4 (GA4), you may encounter the need to view and slice your data in more advanced…

6-minute read
What Is Event Tracking? (Use Cases and Tools)

What Is Event Tracking? (Use Cases and Tools)

Event tracking is an essential part of your website data collection architecture. Apart from tracking pageviews and demographic details about your users, you can…

3-minute read
Calculated Metrics in Google Analytics 4

Calculated Metrics in Google Analytics 4

Calculated metrics in Google Analytics 4 (GA4) take your analysis one step deeper by allowing you to create new calculations based off multiple existing…

4-minute read
Predictive Analytics in Google Analytics 4: How to Use Machine Learning to Forecast User Behavior and Outcomes

Predictive Analytics in Google Analytics 4: How to Use Machine Learning to Forecast User Behavior and Outcomes

Google Analytics 4 (GA4) is embracing the power of machine learning by incorporating predictive analytics within the platform so that you can use your…

7-minute read
Tracking User Behavior with Events in Google Analytics 4: Examples and Use Cases

Tracking User Behavior with Events in Google Analytics 4: Examples and Use Cases

So you’ve created your Google Analytics 4 (GA4) properties, created your data stream(s), and followed all the necessary steps to configure your property. Now…

5-minute read
Cross-Device Tracking in Google Analytics 4: How to Identify Users Across Multiples Devices

Cross-Device Tracking in Google Analytics 4: How to Identify Users Across Multiples Devices

Google introduced a new and improved way of tracking the user journey across multiple devices in Google Analytics 4 (GA4). In other words, cross-device…

5-minute read
Sessions in Google Analytics 4: What Are They and Where Can You Find Them?

Sessions in Google Analytics 4: What Are They and Where Can You Find Them?

As we enter the new year, we are getting closer to welcoming Google Analytics 4 (GA4) as the replacement to our beloved Universal Analytics…

4-minute read
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