Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
Tag Auditing and Monitoring Platform Login >
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GA Scorecard
Assess Your Google Analytics Setup
GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
Certified Sales Partner
Display and Video 360 Icon
Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
Google Analytics 360 Icon
Google Analytics 360
Certified Sales Partner
Looker Studio Icon
Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
Amplitude Icon
Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

Browse All Resources
Webinars & Events Articles & Guides Case Studies Videos & Demos Books
Who We Are
Culture and Values Why We're Different Customer Reviews InfoTrust Foundation Careers
Talk To Us
InfoTrust Author Profile

Silvia Castro

As a Digital Analytics Consultant at InfoTrust, Silvia Castro assists clients with all-things analytics. A day in the life of Silvia consists mostly of configuring Google Analytics accounts and ensuring that such implementations are set up successfully. She enjoys conducting interactive trainings on the platform, where clients get to engage and have their questions answered on the spot. In her free time, you can find her at a pilates class or enjoying some outdoor activities with her dog, Sammy.
Google Analytics 4: A Guide to Understanding and Configuring Segments

Google Analytics 4: A Guide to Understanding and Configuring Segments

As you explore your data in Google Analytics 4 (GA4), you may encounter the need to view and slice your data in more advanced…

6-minute read
What Is Event Tracking? (Use Cases and Tools)

What Is Event Tracking? (Use Cases and Tools)

Event tracking is an essential part of your website data collection architecture. Apart from tracking pageviews and demographic details about your users, you can…

3-minute read
Calculated Metrics in Google Analytics 4

Calculated Metrics in Google Analytics 4

Calculated metrics in Google Analytics 4 (GA4) take your analysis one step deeper by allowing you to create new calculations based off multiple existing…

4-minute read
Predictive Analytics in Google Analytics 4: How to Use Machine Learning to Forecast User Behavior and Outcomes

Predictive Analytics in Google Analytics 4: How to Use Machine Learning to Forecast User Behavior and Outcomes

Google Analytics 4 (GA4) is embracing the power of machine learning by incorporating predictive analytics within the platform so that you can use your…

7-minute read
Tracking User Behavior with Events in Google Analytics 4: Examples and Use Cases

Tracking User Behavior with Events in Google Analytics 4: Examples and Use Cases

So you’ve created your Google Analytics 4 (GA4) properties, created your data stream(s), and followed all the necessary steps to configure your property. Now…

5-minute read
Cross-Device Tracking in Google Analytics 4: How to Identify Users Across Multiples Devices

Cross-Device Tracking in Google Analytics 4: How to Identify Users Across Multiples Devices

Google introduced a new and improved way of tracking the user journey across multiple devices in Google Analytics 4 (GA4). In other words, cross-device…

5-minute read
Sessions in Google Analytics 4: What Are They and Where Can You Find Them?

Sessions in Google Analytics 4: What Are They and Where Can You Find Them?

As we enter the new year, we are getting closer to welcoming Google Analytics 4 (GA4) as the replacement to our beloved Universal Analytics…

4-minute read
Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
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