Empowering Change: InfoTrust’s Impact on Lean In and The Sandberg Goldberg Bernthal Family Foundation

Empowering Change: InfoTrust's Impact on Lean In and The Sandberg Goldberg Bernthal Family Foundation
Estimated Reading Time: 3 minutes

At InfoTrust, we are proud to partner with organizations that are dedicated to making a positive impact in the world. Today we’re highlighting the incredible work of Lean In and The Sandberg Goldberg Bernthal Family Foundation, and how our analytics expertise has contributed to their success. Let’s dive into their missions, our partnership, and the outcomes we have achieved together.

Lean In: Empowering Women to Achieve Their Ambitions 

Lean In’s mission is to help women achieve their ambitions and work towards creating an equal world. Founded by Sheryl Sandberg, Lean In provides resources, support, and a global community to empower women to overcome barriers and reach their full potential. Their work focuses on issues such as gender equality, leadership development, and workplace diversity.

The Sandberg Goldberg Bernthal Family Foundation: Building a More Equal and Resilient World 

The Sandberg Goldberg Bernthal Family Foundation shares a similar mission to Lean In, working to build a more equal and resilient world. The foundation supports initiatives that promote gender equity, education, and economic opportunity. Their efforts aim to create lasting change and empower individuals and communities.

Connecting with InfoTrust: A Partnership Aligned with Missions 

The connection between Lean In, The Sandberg Goldberg Bernthal Family Foundation, and InfoTrust was established through a recommendation and an RFP process. InfoTrust’s expertise in analytics and data-driven solutions, as well as our commitment to diversity and inclusion, resonated with the organizations’ missions. Additionally, our low-bono pricing model provides valuable support to these non-profit organizations.

Contributing to Success: InfoTrust’s Impact 

InfoTrust has played a crucial role in supporting Lean In and The Sandberg Goldberg Bernthal Family Foundation’s analytics processes. Our team helped facilitate the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), providing guidance and expertise throughout the process. This transition allowed for a more comprehensive and functional system for tracking metrics.

Addressing Challenges and Gaining Insights 

Before partnering with InfoTrust, Lean In and The Sandberg Goldberg Bernthal Family Foundation faced challenges in their analytics processes, particularly during the transition from UA to GA4. InfoTrust’s team provided a structured process to address this transition, ensuring a smooth and successful migration.

Through our analytics support, Lean In and The Sandberg Goldberg Bernthal Family Foundation gained more detailed insights into their funnels and metrics. This enhanced understanding empowered them to make more informed decisions and prioritize their internal goals effectively.

“Working with InfoTrust has enabled us to methodically discover and learn about our site and helped us refine our own business goals,” said Senior Manager of Performance Marketing Julia Kung. “Our team and our engineers have benefited from their expertise and clean process. InfoTrust is a pleasure to work with, making implementing our analytics an actual joy.”

Future Collaboration and Partnership Enhancement 

InfoTrust envisions continued collaboration with Lean In and The Sandberg Goldberg Bernthal Family Foundation as thought partners in their missions. We are committed to supporting their ongoing analytics needs and providing valuable insights to drive their initiatives forward.

Want to Support the InfoTrust Foundation?

Our foundation is committed to helping a variety of causes through helping other nonprofits.

Author

  • Natalie Shawver

    Natalie Shawver is the Head of Content Marketing at InfoTrust and is a skilled and innovative marketing creative. She is responsible for guiding the direction and execution of all content-related initiatives. Drawing on her expertise in journalism and diverse experience in areas such as storytelling, video scripting, and social media, Natalie is a highly motivated individual who prides herself on her ability to meet tight deadlines. She describes herself as a passionate lover of words and thoroughly enjoys writing, editing, and generating new ideas. You can most often find her with a cup of tea and a good book in hand.

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Originally Published: January 4, 2024

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January 4, 2024

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