Fill out the form below to download the slides from our webinar “Enterprise Analytics Architecture” hosted on December 4, 2013.
Having accurate data reporting set up, and making sure everyone in your organization is using data for decision making, is a great start to having successful marketing campaigns. However, many organizations fail to properly set up an analytics architecture built for long term growth and roll-up executive reporting. Enterprise analytics architecture takes more than making sure your web analytics tool is properly tracking on every page of your website. Enterprise web analytics architecture involves a strong user access control, logical yet flexible naming convention for properties and accounts, standardization across different data views as far as data collection goes (measuring apples to apples across sites), and setting up valuable, actionable roll-up reports for top management.
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