Google Analytics 101: Adding Users to Your Google Analytics Account

Estimated Reading Time: 2 minutes
September 4, 2012

To continue with the Google Analytics 101 basics, I decided to write a quick blog post on how to add users to your Google Analytics account.  Though this may seem very easy for those of us that live and breath Google Analytics, for our clients it might not be such an easy task.

There are 2 types of roles in Google Analytics: Administrator and User.

    1. Administrators can create and manage profiles, filters, goals, and add or modify other account users.
    1. Users have read-only access to reports and can be restricted to viewing only specific profiles.

Important note: Users must have a Google Account in order to be added to a Google Analytics Account.

So now the good stuff: adding users to your Google Analytics account.

In order for full Google Analytics reporting and compliance, we highly recommend our clients give us full administrative rights.  So we have a special account for this purpose, allowing our team flexibility in working with our clients accounts.  Our account, GA-Support@InfoTrustLLC.com, is always highly recommended to be created with an Administrator role.  Here’s how:

    1. Log into your Google Analytics Account and click the “Admin” TabGoogle Analytics Account Management
    1. Click the “Users Tab” to see a list of users. Make sure the profile field is set to the web property you want to add a user to.

      Google Analytics Account Management Adding User

    1. Click “+New User” to add another user to the Google Analytics account.

      Google Analytics Account Management New User

    1. Enter  the email address of the entity you want to add to your account (for example “GA-Support@InfoTrustLLC.com”) into the “Email Address” field, make sure to mark the “Administrator” Option, and check the “Notify this user by email” box.  Then click “Create User”.

      Google Analytics Account Management Adding Administrator User

    1. Have a coke and go on with your day, you’re all set! So there it is, another quick tid bit on how to clean up your analytics and reporting for more data clarity!  Feel free to reach out to me with any questions or concerns, or if you’re interested in getting the most actionable data from your anayltics, at amin@infotrustllc.com.

Article Written by Amin Shawki

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Author

  • Amin Shawki currently oversees our client delivery, focusing on analytics and governance as SVP at InfoTrust. In this role, he leads our industry teams and has been fortunate to work across various partners in all verticals and regions, providing best-in-class recommendations around data strategy, data collection, and maximizing value of data. ‌His role is to ensure confidence in not only organizations’ data practices but in the InfoTrust team providing the products and solutions leading to value. In his free time, he loves going full dad-mode with his little ones and French bulldog, while also playing golf and board games with any remaining time and headspace.

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Last Updated: July 20, 2023

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