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Google Analytics Tip: (not provided) Keywords and Landing Pages

Estimated Reading Time: 2 minute

October 11, 2012

Google Analytics is wonderful for capturing visitor traffic data and giving web marketers insight to what those visitors are searching for to land on your website.  However, many times search queries are blocked, resulting in a “(not provided)” listing under any keyword report.  In the video below, I highlight a quick trick that can provide some deeper insight into what those “(not provided)” keywords are.

Feel free to provide any feedback or for any direct questions, email us at ga-support@infotrustllc.com.

Article Written by Amin Shawki

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  • Amin Shawki currently oversees our client delivery, focusing on analytics and governance as SVP at InfoTrust. In this role, he leads our industry teams and has been fortunate to work across various partners in all verticals and regions, providing best-in-class recommendations around data strategy, data collection, and maximizing value of data. ‌His role is to ensure confidence in not only organizations’ data practices but in the InfoTrust team providing the products and solutions leading to value. In his free time, he loves going full dad-mode with his little ones and French bulldog, while also playing golf and board games with any remaining time and headspace.

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Last Updated: July 20, 2023
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