Pelican Water Systems helps families enjoy cleaner, safer, better-tasting water in their homes in an environmentally friendly way. They wanted to know which marketing channels were doing the best job at driving their call center sales.
InfoTrust worked with Pelican to implement Google Analytics Enhanced Ecommerce and Google Analytics User ID feature that helped track users across Pelican’s CRM, DialogTech, and Salesforce. This allowed Pelican Water Systems to track how and what digital marketing campaigns generate call-center sales.
“Offline transactions which had 0% visibility and were dependent solely on inaccurate or incorrect customer feedback are now fully attributable to their proper marketing channel. This allows us to make quick, smart decisions on trends across all forms of marketing, both online and offline, and how consumers jump from desktop to mobile and office computers.” —Robert Prentice, Director of Marketing & Product Development, Pelican Water Systems
To read more about how InfoTrust helped Pelican discover a 130% higher ROI Click Here!
