Share on facebook
Share on twitter
Share on linkedin
Share on email

How to Combat Possible Adobe Analytics Data Loss

Adobe Analytics data loss

Early this morning, Adobe sent a letter to Adobe Analytics customers addressing “some gaps in your data between April 13 and April 16.” For organizations who rely on accurate, up-to-date information output by Adobe Analytics, this is obviously a cause for alarm.

Today you’re likely asking your team, “Now what?”

If your organization has experienced data loss with Adobe Analytics, there may still be ways to address the matter.

1. Data Science Modeling

Adobe actually mentioned this approach in their letter to clients, as well. An experienced data science team can develop an impact analysis, allowing you to better understand the full scope of data loss.

2. Leverage Your Other Analytics Platforms

If you have Google Analytics (free) or Analytics 360 (enterprise-level) implemented side-by-side with Adobe Analytics, utilize these platforms to cover the data gaps that may have occurred. As Adobe noted, you should strongly “consider excluding data for those time periods [April 13-16] from your reporting entirely.”

3. Turn to the Cloud

Ideally, if you are leveraging other analytics platforms, that data can be exported into a cloud platform (like BigQuery, for example.) That data can then be used to supplement basic metrics lost in Adobe Analytics between April 13-16, filling in at least some of the gaps.

Curious How Adobe Analytics Compares to Google Analytics 360?

At InfoTrust, we work with clients who are utilizing Adobe Analytics only, Google Analytics 360 only, or both platforms side-by-side. To help them—and you—understand the key differences between the two enterprise-level analytics platforms, we’ve compiled a few helpful resources from our educational analytics content library:

Specific Questions About Your Adobe Analytics Situation?

If you are an Adobe Analytics client and feel your organization may have experienced data loss over the past 4 days, reach out to the experienced analytics consulting team at InfoTrust for help. With an experienced data science team and certified cloud architects in-house, we can help evaluate your current situation and guide your team in the most effective direction.

Talk to the InfoTrust Team Now

If you have questions about Adobe Analytics, Google Analytics, or Analytics 360, reach out to our experienced team of analytics consultants today.
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Other Articles You Will Enjoy

Introduction to Ads Data Hub

Introduction to Ads Data Hub

The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…

Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…

What are Realtime Reports?

What are Realtime Reports?

In today’s world, having a strong online presence is increasingly important across all industries. Without proper analytics implementation, your business risks falling behind to…

3 Digital Analytics Trends for News and Media Companies to Follow in 2021

3 Digital Analytics Trends for News and Media Companies to Follow in 2021

With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…

4 Digital Analytics Trends for CPG & FMCG Companies to Watch in 2021

4 Digital Analytics Trends for CPG & FMCG Companies to Watch in 2021

Unless you’ve been living in a cave for the last 10 months, you likely understand the tremendous impact that the COVID-19 pandemic has had…

How Will the Apple iOS 14 Update Impact Advertising?

How Will the Apple iOS 14 Update Impact Advertising?

In June 2020, Apple announced that their iOS 14 update would include a very important new privacy update. Naturally, this update puts many businesses—or,…

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

5 Retail Remarketing Audiences for your Holiday Campaigns

5 Retail Remarketing Audiences for your Holiday Campaigns

Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction…

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.