Michael Loban, Amin Shawki, and Jimmy Love represented InfoTrust at the 2nd annual Inbound Marketing Summit in New York City this year. Michael presented on the future of advertising panel along with Rick Bakas (Bakas Media), Peter Dycus (Switch), Michael De Monte (ScribbleLive), and Catherine Schenquerman (Jet Blue).
Michael touched on many different future themes in advertising, including relevancy, real-time marketing, emerging wearable devices, predictive analytics, and agile marketing, many of the same topics from his most recent blog post.
Twitter was quite active during the conference! Here were some of the top tweets and insights from #IMS13
@LucyAbreu: Embedded YouTube videos on websites increase #Content SEO on Google MORE than videos published elsewhere. #IMS13
@mvolpe My latest keynote slides: “Inbound Marketing: A Love Story” http://hub.am/Y0kjtS #IMS13 #INBOUND
@dwatkinsa “Advertisers: Ad spending on mobile (currently 1%) should be much closer to people’s time spent (currently 10%) on mobile.” #IMS13
@AmyKaiser_TNet People stay on websites 5x longer with video. Product videos make consumers 85% more likely to buy. Wow. #IMS13
@kyleschttlr “The future solar system of the Web won’t be run by the mafia of traditional media, & will be more customer centric.” #IMS13
@IMS_Conference “We don’t have to be developers but we have to be aware of software landscape..to connect with our customers in a contextual way” #IMS13
@abonde #BigData is disruptive – which is why it’s critical for CMOs – and may wind up in office of CFO. #IMS13
@LucyBanta Consumers often know more about your company than your sales people do. #IMS13
@customeralchemy The ability for customers to sniff out BS has never been greater, so you better deliver valuable content #IMS13
@AliciaCadigan Make people do a little but get a lot – have consumers get there in 3 taps or less #IMS13
@MelissaMacEwen The challenge today is to break through the clutter and create a one-on-one message to our audience. #IMS13
@MomentumTelecom “As brands become more entrenched in social, they have to ask if the dollar or the relationship is more important.” – @kineticsocial #IMS13
@AllenVoivod “The future of advertising is TIMING. 4 What’s: Device. Medium. Action. Content. @iwanttobesocial #IMS13
@twentworth12 Should #IMS13 just be called “Marketing Summit”? Hasn’t inbound become the mainstream marketing strategy?
… and that was only the tip of the iceberg! Clearly there were a lot of reoccuring themes, such as real-time marketing, the importance of understanding big data, and providing valuable content on the channels your customers visit.
Since I’m writing this blog post in HubSpot, it would be a disservice not to share a picture from one of my favorite presentations at IMS13, Mike Volpe’s (CMO of Hubspot) keynote:
We value the importance of attending conferences and having marketers educate fellow marketers. Feel free to check out our upcoming events in Cincinnati, or our webinars for those out of town.
