In light of recent developments, specifically Google’s announcement to delay the deprecation of third-party cookies in Chrome, InfoTrust has renamed its upcoming full-day event (previously “Cookieless Now Summit”) on Sep. 12 to “AdTech Unlocked”.
Why the Name Change?
The digital advertising landscape is constantly evolving, and staying ahead of the curve is crucial for marketers. Google’s decision to extend the life of third-party cookies provides a unique opportunity to broaden the scope of our event. While the original focus on navigating a cookieless future remains important, we recognize the need to equip marketers with strategies that ensure long-term success and unlock your advertising potential, regardless of industry shifts.
This new name reflects our commitment to empowering brands to unlock the full potential of their data and enhance marketing performance, no matter what changes rock the industry.
Event Details
Event: AdTech Unlocked
Date: September 12, 2024
Location: Google NYC
Agenda Highlights:
- Adapting to Change: Understanding the latest developments in digital marketing and how they impact your strategies.
- Data Privacy and Compliance: Navigating the complexities of GDPR, CCPA, and other regulations to protect user data and build trust.
- First-Party Data Strategies: Leveraging first-party data to create personalized and compliant marketing campaigns.
- Innovative Marketing Techniques: Exploring new tools, technologies, and methodologies to stay ahead in a competitive landscape.
- Expert Insights: Hearing from industry leaders and experts on how to future-proof your marketing efforts.
What to Expect
Attendees of AdTech Unlocked can look forward to an enriching experience filled with insightful presentations, panel discussions, and networking opportunities. Our goal is to provide you with the knowledge and tools needed to thrive in an ever-changing digital world.
Join Us
As we embrace the new event moniker, we invite marketers, data analysts, and industry professionals to join us in New York City. Together, we’ll explore innovative solutions and strategies to ensure your marketing and measurement efforts remain resilient and effective, no matter what the future holds.
Register now for AdTech Unlocked and take the first step towards securing your place in the future of digital marketing.
For more information and to register, visit our event page.
