[cs_content][cs_element_section _id=”1″][cs_element_row _id=”2″][cs_element_column _id=”3″][cs_element_text _id=”4″][cs_element_image _id=”5″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”11″][cs_element_row _id=”12″][cs_element_column _id=”13″][cs_element_text _id=”14″][/cs_element_column][/cs_element_row][cs_element_row _id=”20″][cs_element_column _id=”21″][cs_element_image _id=”22″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”28″][cs_element_row _id=”29″][cs_element_column _id=”30″][x_blockquote cite=”” type=”left” style=”font-size: 1em;”]
Side Note: I am fortunate to say that InfoTrust works with a number of Fortune 500 companies and the largest online retailers. We also have a number of Genius Network thought leaders as our clients, all of which adds to our confidence that we can indeed pass on our expertise to others. When in doubt about your capabilities, think of what you have accomplished and reframe the issue from that perspective.
[/x_blockquote][/cs_element_column][/cs_element_row][cs_element_row _id=”37″][cs_element_column _id=”38″][cs_element_text _id=”39″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”45″][cs_element_row _id=”46″][cs_element_column _id=”47″][x_feature_list][x_feature_box title=”” title_color=”” text_color=”” graphic=”icon” graphic_size=”45px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#0c6dc8″ align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”hsla(0, 0%, 0%, 0.6)” graphic_icon=”thumbs-down” style=”font-size: 1em !important;”]In general, people suck at utilizing all of the information they collect![/x_feature_box][x_feature_box title=”” title_color=”” text_color=”” graphic=”icon” graphic_size=”45px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#0c6dc8″ align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”hsla(0, 0%, 0%, 0.6)” graphic_icon=”area-chart” style=”font-size: 1em !important;”]The steps to using data successfully are to: Measure + Understand + Influence. Many people skip the second step, using their dashboards to tell them who clicked through or entered a funnel and then jumping straight to an attempt to influence their users, all without attempting to understand their behavior in the first place.[/x_feature_box][x_feature_box title=”” title_color=”” text_color=”” graphic=”icon” graphic_size=”45px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#0c6dc8″ align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”hsla(0, 0%, 0%, 0.6)” graphic_icon=”book” style=”font-size: 1em !important;”]I propose that we develop a narrative about our users: Try to understand who they are, what they were doing and the results. It humanizes your marketing and is a critical component of influencing others.[/x_feature_box][x_feature_box title=”” title_color=”” text_color=”” graphic=”icon” graphic_size=”45px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”#0c6dc8″ align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”hsla(0, 0%, 0%, 0.6)” graphic_icon=”group” style=”font-size: 1em !important;”]Utilize the InfoTrust Influence Quadrant: You need to test in a variety of ways across both your current customers and your prospects – don’t stop at just one, because you won’t get the results you want![/x_feature_box][/x_feature_list][/cs_element_column][/cs_element_row][cs_element_row _id=”58″][cs_element_column _id=”59″][cs_element_image _id=”60″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”66″][cs_element_row _id=”67″][cs_element_column _id=”68″][cs_element_text _id=”69″][/cs_element_column][/cs_element_row][cs_element_row _id=”75″][cs_element_column _id=”76″][cs_element_video _id=”77″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”83″][cs_element_row _id=”84″][cs_element_column _id=”85″][cs_element_text _id=”86″][/cs_element_column][/cs_element_row][/cs_element_section][/cs_content]
