Share on facebook
Share on twitter
Share on linkedin
Share on email

Local newspapers are still the most trustworthy source of advertising

NEWSPAPER WEB SITES CONTINUE TO BE THE MOST VALUED LOCAL NEWS AND INFORMATION SITES ONLINE AND YOU SHOULD CONSIDER THESE AVENUES/CHANNELS AS PART OF YOUR DIGITAL MARKETING STRATEGY

Newspaper Advertising Cited as Most Trustworthy; Newspaper Web Sites Ranked First Among All Sources of Local Information in Usage, Credibility, Being Most Informative

Local Newspaper Web Sites are Most Informative: Newspaper Web sites ranked first in all five content types, edging out local television websites for local news (34 percent vs. 32 percent), with wider margins for local information (32 percent vs. 23 percent), local sports (30 percent vs. 24 percent) local entertainment (29 percent vs. 18 percent) and local classifieds (43 percent vs. 12 percent).

Local Newspaper Web Sites are Most Credible: Newspaper Web sites ranked first for being the most credible source, beating second-ranked local television Web sites for all content types, from local news (35 percent vs. 32 percent), local information (34 percent vs. 23 percent), local sports (30 percent vs.24 percent), local entertainment (30 percent vs. 19 percent) and local classifieds (43 percent vs. 13 percent).

Advertising on Local Newspaper Web Sites More Trustworthy: Nearly eight-in-ten respondents (78 percent) across all demographic groups rated “more likely to be current” as the top reason advertising on local newspaper Websites are most trustworthy. Credibility and local relevance were also important factors with close to 50 percent of respondents citing these attributes for reasons behind local newspapers advertising trustworthiness.

Read full report by Newspaper Association of America

Share on FacebookShare on Twitter

Submit to StumbleUpon

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Other Articles You Will Enjoy

InfoTrust named to Inc. 5000 List for Fifth Straight Year

InfoTrust named to Inc. 5000 List for Fifth Straight Year

InfoTrust ranks No. 1,855 on the 2019 Inc. 5000 list with a 3-year revenue growth of 218%. BLUE ASH, OH – Inc. Magazine yesterday…

Are You Getting the Most Out of Your Google Analytics 360 Partner?

Are You Getting the Most Out of Your Google Analytics 360 Partner?

At InfoTrust, we are extremely proud as an organization to be a Google Analytics Certified Partner and Google Analytics 360 Sales Partner. It’s a…

It’s a Great Time To Be a Woman in Technology and Analytics

It’s a Great Time To Be a Woman in Technology and Analytics

I still remember my first job as a systems engineer in a bank. I was the only woman in the entire floor of the…

InfoTrust Earns Great Place to Work Certification for Third Straight Year

InfoTrust Earns Great Place to Work Certification for Third Straight Year

The InfoTrust team is thrilled to announce that our organization has once again been certified as a “Great Place to Work.” This is the…

Inc. Magazine: Why Entrepreneurs are Uniquely Positioned to Transform Our World

Inc. Magazine: Why Entrepreneurs are Uniquely Positioned to Transform Our World

InfoTrust’s CEO and co-founder, Alex Yastrebenetsky had the honor to attend the International Entrepreneurial Summit at the United Nations. This blog article was originally…

See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

You’ve likely seen the abbreviation for Intelligent Tracking Prevention, ITP, strewn across the headlines of tech and marketing blogs over the past year. The…

Former P&G Digital Transformation Executive Joins InfoTrust as Head of Data Governance

Former P&G Digital Transformation Executive Joins InfoTrust as Head of Data Governance

BLUE ASH, OH — The digital analytics consulting and technology team at InfoTrust is pleased to announce that long-time Procter & Gamble executive Kent…

Black Friday Is Coming — Is Your Digital Analytics Team Ready?

Black Friday Is Coming — Is Your Digital Analytics Team Ready?

Though summer’s not yet over, major retail organizations around the globe are already developing strategic marketing plans for that oh-so-special day of the fiscal…

It’s Time to Move: What the New Version of Google Tag Manager Means for Your Business

It’s Time to Move: What the New Version of Google Tag Manager Means for Your Business

Is your business ready for the changes coming to Google’s data measurement infrastructure? You probably rely on Google Analytics as a marvelous tool to…

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.