NEWSPAPER WEB SITES CONTINUE TO BE THE MOST VALUED LOCAL NEWS AND INFORMATION SITES ONLINE AND YOU SHOULD CONSIDER THESE AVENUES/CHANNELS AS PART OF YOUR DIGITAL MARKETING STRATEGY
Newspaper Advertising Cited as Most Trustworthy; Newspaper Web Sites Ranked First Among All Sources of Local Information in Usage, Credibility, Being Most Informative
Local Newspaper Web Sites are Most Informative: Newspaper Web sites ranked first in all five content types, edging out local television websites for local news (34 percent vs. 32 percent), with wider margins for local information (32 percent vs. 23 percent), local sports (30 percent vs. 24 percent) local entertainment (29 percent vs. 18 percent) and local classifieds (43 percent vs. 12 percent).
Local Newspaper Web Sites are Most Credible: Newspaper Web sites ranked first for being the most credible source, beating second-ranked local television Web sites for all content types, from local news (35 percent vs. 32 percent), local information (34 percent vs. 23 percent), local sports (30 percent vs.24 percent), local entertainment (30 percent vs. 19 percent) and local classifieds (43 percent vs. 13 percent).
Advertising on Local Newspaper Web Sites More Trustworthy: Nearly eight-in-ten respondents (78 percent) across all demographic groups rated “more likely to be current” as the top reason advertising on local newspaper Websites are most trustworthy. Credibility and local relevance were also important factors with close to 50 percent of respondents citing these attributes for reasons behind local newspapers advertising trustworthiness.