The Importance of Video Marketing – part 1

Estimated Reading Time: 3 minutes

According to a report released by Marketing Forecast, 2012 will be the year that online ad spending will surpass traditional print advertising. Online ad spending includes search, social media, and banner ads, which are all important and effective marketing mediums. But don’t forget about the fastest growing medium of them all – video.

Before I get into the benefits, let’s look at some relevant reports on video marketing:

Oh yeah, and don’t forget YouTube is the web’s second largest search engine. The first? Well Google, obviously. And Google loves video. More and more searches are producing video results on page one, which is where you want your site to be.  Now that Google counts video as part of its “relevance” metrics, in addition to driving traffic to a website, video has become an important element of SEO.

What was once seen as an expensive “nice to have” is fast becoming a key element in any marketing campaign. Videos can be about events, like InfoTrust’s Washington Park Ribbon Cutting event, about a new product, such as our video below for taginspector.com, or anything in between.

Last but not least, creating a video shouldn’t require a 10-man production team and Quentin Tarantino in the director’s seat. Most smart phones have HD filming capabilities, and there are a lot of great free tools out there for video editing, such as Windows Movie Maker and iMovie for Mac. If you’d like something similar to the Tag Inspector video above, try Screencast-O-Matic, a free software tool that allows you to record videos of your computer screen, perfect for showing off a website or a new tool.

So to recap, if people love videos, Google loves videos, and they aren’t all that difficult or expensive to create, why wouldn’t video be at the top of your marketing list in 2012?

Article written by James Love

Author

  • James Love

    Jimmy Love is currently the Industry Team Manager for the Healthcare & Fitness Industry Team at InfoTrust. Jimmy was a contributor to InfoTrust’s Crawl, Walk, Run Amazon best-selling book series, and a speaker at the New York City Durability Summit. Jimmy works with some of the largest healthcare and fitness organizations in the world, helping them advance their digital analytics maturity in a forward-thinking and strategic manner.

    When away from his desk, Jimmy enjoys attending Cincinnati Bearcats football and basketball games, and spending quality time with his beautiful wife and dogs.

Facebook
Twitter
LinkedIn
Email
Originally Published: October 9, 2012

Subscribe To Our Newsletter

October 9, 2023
Originally published on October 9, 2012

Other Articles You Will Enjoy

Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…

8-minute read
Prepare Your Healthcare Organization for 2024 with These 5 Data Trends

Prepare Your Healthcare Organization for 2024 with These 5 Data Trends

While the thought of turkey dinners and caroling might sound more appealing, it’s time to grab some eggnog and start planning for 2024, because…

5-minute read
Analytics Trends That Will Shape the Automotive Industry in 2024

Analytics Trends That Will Shape the Automotive Industry in 2024

The automotive industry has been riding a rollercoaster of changes over the last several years. One major trend has been ‌skyrocketing prices of both…

7-minute read
Instant BigQuery Machine Learning (IBQML): Your Marketing AI Essential

Instant BigQuery Machine Learning (IBQML): Your Marketing AI Essential

AI is an often-mentioned term in the realms of digital analytics and marketing. It’s widely acknowledged that AI is reshaping marketing by harnessing the…

4-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.