Digital technology has changed the rules of engagement with prospective students and redefined the college experience. From high school seniors to underemployed adults, students prefer technology over human connection when researching their school of choice.
With this information in mind, the traditional buying funnel of awareness, consideration and decision has become difficult for marketers to accurately track. It’s possible for the purchasing funnel to look shortened from awareness to decision, leaving marketers with unanswered questions and knowing little about all the touchpoints during a prospective student’s journey.
To learn more about how you can close this data loop, download InfoTrust’s Whitepaper “Closing the Loop on Marketing for Higher Education” by clicking the link below.
