Share on facebook
Share on twitter
Share on linkedin
Share on email

Why Each Account Has Two Consultants

Two Consultants per Account

Two Consultants per Account

At InfoTrust, we maintain a standard of having two consultants on each account that we service. This provides a number of securities for our clients and ourselves, including handling consultants being out of office, being busy with other work, or unexpected illnesses. In addition to these securities, two consultants provides the ability to work simultaneously and bounce ideas off one another, which helps us provide top tier service to our clients.

Whether dealing with planned vacations or the being hit by a bus, having someone on-hand and ready to provide the same standard of service is of the utmost importance. I think we’ve all been in a situation where we’re left with someone who knows nothing about a project or, worse yet, waiting until the consultant or account manager returns. At InfoTrust, by keeping multiple consultants knowledgeable about the intricacies of each account, we are able to provide the resources the client needs immediately.

Each consultant works multiple accounts at InfoTrust, which means that there are times one client must take priority for a team member due to an approaching deadline or emergency. By spreading the work across multiple members it is easier to ensure that one of the two is always available for other clients.

Multiple consultants also allows us to combine sets of expertise and work collaboratively. Everyone knows that “two heads are better than one,” so we utilize that as a way to improve our breadth of knowledge available to clients. Often times we will pair a data analyst, who excels at analyzing data and drawing conclusions, with one of our technical engineers, who can answer and handle a lot of the questions and issues that arise when data is not being reported properly. Multiple sets of eyes also ensures that the data and results we are providing is accurate and consistent.

Another benefit is that the ability to work concurrently provides more flexibility in times of high demand. Prior to major redesigns or releases, workload is often double or triple of what is required in the support phase. With multiple consultants we are able to get twice the amount of work done in the same time as opposed to having to wait far longer for once consultant to complete all of the work.

Finally, this structure provides the ability to handle knowledge transfer between new or leaving team members. When one person needs to roll off of the project, it allows for a smooth transition without having to entirely transfer all knowledge to a new team member. It saves the hassles of granting access, reviewing permissions, providing contacts, and gathering information for a new consultant. This in turn also benefits new team members, because it allows us to have the existing consultant mentor the new consultant.
We strongly believe that this process enables us to provide high quality service and analytics. There are many reasons to have multiple consultants work the same account, but we think perhaps the best one is the cultivation of a team environment. Team environments foster  trust, learning opportunities, friendship, and bring a wide variety of other benefits.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Other Articles You Will Enjoy

How Does Google Data Studio Compare to Looker?

How Does Google Data Studio Compare to Looker?

Google Data Studio is a fairly prevalent tool for organizations using the Google marketing and analytics stack. Not only is Data Studio simple, free…

The Key to Cracking the Cookieless World Is in the Cloud, but Can You Find It?

The Key to Cracking the Cookieless World Is in the Cloud, but Can You Find It?

In the past, when a customer visited your site, looked at a product, and navigated away, even if they never explicitly identified themselves, you…

Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

In June, InfoTrust hosted a Durability Summit, where we discussed what it means to build a sustainable digital analytics marketing practice, considering all the…

Google Analytics 4 vs. Firebase vs. Firebase Analytics: What’s the Difference?

Google Analytics 4 vs. Firebase vs. Firebase Analytics: What’s the Difference?

There’s a lot of anticipation surrounding Google Analytics 4, an update within the Google Analytics (GA) product. Until recently, web analytics remained separate from…

6 Considerations for Server-Side Tagging in Google Tag Manager

6 Considerations for Server-Side Tagging in Google Tag Manager

One of the hardest things about diving into a new technology is that you don’t know what you don’t know. Here at InfoTrust, we…

How Advertisers Should Plan for Activation in a Reduced Cookie World

How Advertisers Should Plan for Activation in a Reduced Cookie World

By now, you’ve likely heard Google Chrome will be removing the ability to use third-party cookies in 2022. Safari and Firefox have already removed…

How to Make the Best Dashboards for Your Business Using Wireframes

How to Make the Best Dashboards for Your Business Using Wireframes

Having a strong analytics platform is critical to enhance and maintain an online presence for your business. However, it’s not just about having a…

The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide team that served 12 million customers and more…

What are the Differences Between a GA4 Configuration Tag and a Settings Variable?

What are the Differences Between a GA4 Configuration Tag and a Settings Variable?

Universal Analytics (UA) was released in 2012. Nearly a decade later, Google launched the most significant analytics platform upgrade in that span with the…

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.