Women in Analytics Book Features InfoTrust’s Lead Consultant Pam Castricone

Women in Analytics Book Features Pam Castricone

The experienced digital analytics consulting team at InfoTrust is proud to announce that Data Science Team Lead Pam Castricone was recently published in Analytics Interpreted: A Compilation of Perspectives.

Published by Women in Analytics and written by experts in the field, the book is a compilation of essays on thought leadership, experience-based perspectives, and frameworks across the spectrum of the most relevant and pressing topics in analytics.

Castricone’s contributed essay, “Using Analytics to Play in Everyone’s Backyard,” was inspired by a recent client project.

“The client had a vast array of datasets that we could utilize for modeling but we learned that the behavior we were trying to predict was complicated and deeply personal,” she says. “We identified 13 different factors that impact the behavior and only five could be inferred from the data. When entering a new domain, it’s tempting to let the data and algorithms lead the way but that was not effective for this project; we learned that we needed to gain a deep understanding of the domain and the causal factors that impact the customer behavior.”

Women in Analytics’ mission is to provide visibility to the women making an impact in the analytics space and a platform for them to lead the conversations around the advancements of analytical research, development, and application. Proceeds from the book will go to the Women in Analytics Foundation, which funds educational initiatives and provides free resources to the community. 

Essay Abstract

“Using Analytics to Play in Everyone’s Backyard” is about humility, as well as the importance of domain knowledge alongside technical expertise when tackling a predictive modeling project. Analytics teams are often very focused on collecting data and ensuring its accuracy; there’s often far less emphasis on questioning the relevance of the data that’s being proposed to solve an actual business problem. With the emergence of sophisticated tools and high-level programming languages, it may seem that analysts’ jobs are easier than ever, but those are no replacement for a fundamental understanding of the problem you are trying to solve. 

To access Castricone’s essay in Analytics Interpreted: A Compilation of Perspectives, purchase it here.

About Pam Castricone

Castricone is an experienced analytics professional, specializing in leading projects for large, multi-brand e-commerce websites and developing custom analytics architectures. She is an adjunct instructor at the University of Cincinnati and a co-author of Crawl, Walk, Run by InfoTrust co-founders Alexander Yastrebenetsky and Michael Loban.

Read More From Pam Castricone

To see more articles from InfoTrust Data Science Team Lead Pam Castricone, click below.
Facebook
Twitter
LinkedIn
Email

Other Articles You Will Enjoy

What I Learned about Digital Analytics from Buying a House

What I Learned about Digital Analytics from Buying a House

I honestly wasn’t sure if I could even buy a house, especially since I didn’t know where to begin—but to my surprise, my career…

From English Major to Storytelling Analyst

From English Major to Storytelling Analyst

Hi, my name is Ben Brooks and I am an English major. There, I said it.  So you may ask yourself, as an English…

Former Xerox Senior Finance Executive Joins InfoTrust as Chief Financial Officer

Former Xerox Senior Finance Executive Joins InfoTrust as Chief Financial Officer

BLUE ASH, OH — InfoTrust is pleased to announce that long-time Xerox and Continuum Global Solutions executive Cara Shore just joined the company as…

The InfoTrust Foundation Support Students, Refugees, and Google Marketing Platform Partners Affected by War in Ukraine

The InfoTrust Foundation Support Students, Refugees, and Google Marketing Platform Partners Affected by War in Ukraine

CINCINNATI — As war continues to tragically affect individuals, families, and businesses in Ukraine and Russia—and in a less violent manner, the rest of…

InfoTrust Week 2022: This Is Who We Are and What We Do

InfoTrust Week 2022: This Is Who We Are and What We Do

For the past five years, “InfoTrust Week” has been an annual tradition at our company. Team members from around the world travel to Cincinnati…

InfoTrust Foundation Scholarship Fund Established at University of Cincinnati for Students Impacted by Ukraine-Russia Conflict

InfoTrust Foundation Scholarship Fund Established at University of Cincinnati for Students Impacted by Ukraine-Russia Conflict

InfoTrust is pleased to announce the establishment of the InfoTrust Foundation Scholarship Fund at the University of Cincinnati.  The annual scholarship will be used…

InfoTrust Named a Winner of the Greater Cincinnati and Northern Kentucky Top Workplaces 2022 Award

InfoTrust Named a Winner of the Greater Cincinnati and Northern Kentucky Top Workplaces 2022 Award

InfoTrust has been awarded a Top Workplaces 2022 honor by The Enquirer Media Top Workplaces. The list is based solely on employee feedback gathered…

InfoTrust Named to Inc. Regional’s List of Fastest-Growing Private Companies

InfoTrust Named to Inc. Regional’s List of Fastest-Growing Private Companies

Inc. magazine today revealed that InfoTrust is No. 82 on its third annual Inc. 5000 Regionals Midwest list, the most prestigious ranking of the…

InfoTrust Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2022

InfoTrust Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2022

InfoTrust has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on May 17, 2022, and…

Get Your Assessment

  • This field is for validation purposes and should be left unchanged.

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.