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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
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Search Results for: adobe – Page 2

The Quick Guide to CCPA: What Companies In (and Outside) California Need to Know

The Quick Guide to CCPA: What Companies In (and Outside) California Need to Know

On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor Jerry Brown. You’ve likely heard of this act,…

8-minute read
Why First-Party Data Quality is So Important in Today’s Highly Regulated Environment

Why First-Party Data Quality is So Important in Today’s Highly Regulated Environment

There’s a lot of buzz these days about data privacy and data quality. And rightly so: the push for tighter regulations around how companies…

9-minute read
Deep Dive: How to Leverage Governance Policies in Tag Inspector

Deep Dive: How to Leverage Governance Policies in Tag Inspector

Alright, you’ve done a ton of work cleaning up all of the tagging on the hundreds of websites that are in your organization’s portfolio….

5-minute read
Insights

Insights

InfoTrust Insights75% of CMO’s feel KPIs are vital, but 61% express doubts in their organization’s ability to effectively measure them InfoTrust Insights provides trust…

Marin Software Replacement

Marin Software Replacement

Search Ads 360 (SA360): Your Replacement for Marin Software With Marin Software shutting down, Search Ads 360 (SA360),
part of the Google Marketing Platform, is…

What are marketing tags and pixels?

What are marketing tags and pixels?

Marketing tags and pixels? What are those? Our team here at Tag Inspector specializes in all-things tags and pixels. We implement them, audit them,…

Google Analytics 4’s Role in the Larger Data Ecosystem

Google Analytics 4’s Role in the Larger Data Ecosystem

A client recently asked me, ‘Why is Google Analytics 4 (GA4) important? What is its value?’ This question—and its answer—are often oversimplified. When you…

4-minute read
Digital Publishing Industry Trends to Watch for in 2025: Maximizing First-Party Data Value and Traffic Quality

Digital Publishing Industry Trends to Watch for in 2025: Maximizing First-Party Data Value and Traffic Quality

This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…

11-minute read
What’s In Your Stack? Analyzing the MarTech Stack of the Global Retail Top 88 – 2024 Edition

What’s In Your Stack? Analyzing the MarTech Stack of the Global Retail Top 88 – 2024 Edition

Here at InfoTrust, we work with a variety of organizations, some of the largest corporations in the world. As such, we like to occasionally…

7-minute read
The Expanding Role of Tag Management in Digital Marketing and Ad Tech

The Expanding Role of Tag Management in Digital Marketing and Ad Tech

Over the last decade, tag management systems (TMS) have undergone significant changes, transforming the way digital marketing and analytics professionals manage and implement website…

6-minute read
HIPAA Legislation: What Impact Does This Have on Your Analytics Platforms?

HIPAA Legislation: What Impact Does This Have on Your Analytics Platforms?

If you are a healthcare organization operating in the United States, you are likely aware of the significant increase in the focus on the…

7-minute read
Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…

8-minute read
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