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Retroactive Analysis? Matin Movassate: Learning about Heap from CEO

INTRODUCTION: Matin Movassate is the CEO of Heap, a tool that allows for instant, retroactive analysis of user actions in web or iOS apps….

My Experience During My Time on Co-op at InfoTrust!

Over the next couple of weeks, we will have different co-ops share their experience to date here at InfoTrust. Hope you enjoy! Evan Cohen …

InfoTrust Analytics Trends: May 15th, 2015

Hey all! Hope you have had a great week!  Pitch Perfect 2 is out, Elon Musk’s Tesla Powerwall is changing the world, and did…

InfoTrust Analytics Trends: May 8th, 2015

InfoTrust Analytics Trends: May 1st, 2015

Welcome to another edition of InfoTrust’s Analytics Trends! This week we have some great content from a couple analytics companies and also some thoughts…

InfoTrust Analytics Trends: April 24th, 2015

What a week it was in the Internet! Google released new search rankings to be more mobile-friendly. Facebook changed their news feed algorithm. Apple…

5 Reasons Why You Need An Enterprise Web Analytics Tool

These days, if you’re like me, you’ve probably heard the term “big data” so much that its mention makes you sick to your stomach….

Why Do Companies Still Have Web Analytics Issues?

Let’s face it, web analytics tools have been around for a while. Google Analytics was created in 2006, after a 2005 purchase of Urchin….

The 3 Most Common E-Commerce Issues of 2014

Here at InfoTrust, we have the pleasure of working with some very large (and wonderful) e-commerce companies. Our role is to help these companies…

5 Ways to Grow E-Commerce Conversion Rate This Holiday Season

It’s that time of year again. The leaves are turning, it’s starting to get cold outside, and the holidays are right around the corner….

Top 10 Digital Marketing & Analytics Blogs

Nowadays, everybody has a blog. For those of us in the digital marketing and/or analytics realm, keeping up with the latest (and greatest) blogs…

Web Analytics and Online Advertising Tools for Top eCommerce Sites

In preparation for our upcoming seminar and webinar on Tracking eCommerce Success with Google Analytics, I decided to conduct some research on top Commerce…