Experience. Security. Privacy.
You don’t have to choose.
When it comes to building digital experiences, many brands treat accessibility, privacy, and performance as separate—sometimes even competing priorities. But the truth is: they’re deeply interconnected. A well-designed, privacy-respecting digital experience is also one that performs better, reaches more users, and stays compliant with ever-evolving laws.
Infotrust and O3 have partnered to help organizations design and maintain digital experiences that are inclusive, secure, and legally compliant from day one.
Consent and compliance: more than a pop-up
Digital privacy regulations like General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) are no longer optional and enforcement is tightening. But simply adding a consent banner isn’t enough.
Bridging the gap between accessibility and consent management
- Accessibility ensures users can engage with consent interfaces on their own terms. If your Consent Management Platform (CMP) isn’t accessible, it may invalidate the consent process entirely.
- Proper configuration is critical: Even with a CMP like OneTrust or Osano, organizations risk violations if tracking tags fire before consent is granted or if rogue tags are deployed outside of approved workflows.
Accessibility is not only a legal obligation—it’s a privacy and security imperative
Accessibility is often treated as a compliance checkbox. But inaccessible websites do more than frustrate users—they can expose them to serious privacy and security risks.
- Digital exclusion introduces risk: When websites fail to support screen readers, keyboard navigation, or other assistive tools, users may be forced to share personal data with others to complete tasks—dramatically increasing the risk of identity theft or data breaches.
- Privacy and accessibility go hand-in-hand: As digital services become more essential—think banking, healthcare, and social engagement—ensuring that users can interact with them independently and securely becomes a human right, not just a feature.
Designing for inclusion boosts user experience—and your metrics
Accessibility and performance are not at odds. In fact, they often enhance one another:
- Improved UX: Thoughtful, inclusive design results in simpler navigation, lower cognitive load, and fewer errors—building trust while reducing friction.
- Better core web vitals: Clean code, visual stability, and faster load times often emerge naturally from accessibility best practices, positively impacting your SEO and Google rankings.
- Serving a growing population: By 2040, 1 in 5 Americans will be over 65. Designing for vision, hearing, and cognitive changes now ensures long-term usability and privacy protection for an aging audience.
At the end of the day, this is traffic and conversion to capture, ensuring everyone can be served as a customer.
Respect users by respecting their choices
Consumers are increasingly aware of their data rights—and less tolerant of non-compliant practices.
- Violating user consent erodes trust and can lead to legal action, even if it was unintentional.
- Continuous monitoring ensures consent is respected in real time. Solutions like Tag Inspector by InfoTrust scan your site for unauthorized tags and verify that consent preferences are followed accurately.
Future-proofing with proactive monitoring
The regulatory and tech landscape is in constant flux. Manual audits are no longer enough.
- Automated monitoring prevents technical drift: Updates to your site or third-party tools can break compliance without anyone noticing.
- Early detection reduces risk: InfoTrust’s monitoring solutions identify and resolve compliance issues before they become costly liabilities.
Verified compliance is a competitive advantage
Forward-thinking organizations are turning compliance into a business asset:
- Lower legal risk: Continuous monitoring and correct consent management drastically reduce the chance of noncompliance fines.
- Stronger brand reputation: A website that respects privacy and accessibility builds trust—and trust drives conversions.
- Better performance: Clean, compliant code is often faster and more efficient, delivering a superior user experience across the board.
The bottom line: experience, privacy, and compliance are mutually reinforcing
The goal is to create digital experiences that are compliant and genuinely user-centered. From inclusive design to automated tag monitoring and consent management, we help you:
- Avoid legal pitfalls
- Build user trust
- Improve performance
- Reach wider audiences
- Turn compliance into a growth lever
Connect with us today to learn how Infotrust and O3 can help you design and maintain a secure, inclusive, and legally compliant digital ecosystem.
