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Connecticut Data Privacy Act: What Marketers and Advertisers Need to Know

Connecticut Data Privacy Act: What Marketers and Advertisers Need to Know

As always, this is meant to be general guidance and should not be viewed as legal advice. Please consult with your legal counsel to…

No, Safari Will Not Block First-Party Analytics Tracking

No, Safari Will Not Block First-Party Analytics Tracking

At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…

How to A/B Test to Optimize the Data Collection Consent Experience for Users

How to A/B Test to Optimize the Data Collection Consent Experience for Users

The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…

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