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The Latest on the UK Data Reform Bill

The Latest on the UK Data Reform Bill

On June 17, 2022 a press release from the United Kingdom (UK) Government’s Department for Digital, Culture, Media & Sport (DCMS) and The Rt…

7-minute read
Ohio Personal Privacy Act: What Marketers and Advertisers Need to Know

Ohio Personal Privacy Act: What Marketers and Advertisers Need to Know

Much has been made about 2023 being the year of reckoning for privacy regulations in the United States, with five states having new regulations…

10-minute read
Patchwork Privacy: U.S. State Legislation Roundup

Patchwork Privacy: U.S. State Legislation Roundup

Privacy protections in the United States take a big leap forward in 2023 with five states having new privacy laws going into effect. This…

16-minute read
The Latest on the EU – US Data Sharing Agreement

The Latest on the EU – US Data Sharing Agreement

On October 7, the White House announced an “Executive Order: On Enhancing Safeguards For United States (US) Signals Intelligence Activities.” President Biden did this…

8-minute read
U.S. Privacy Enforcement Heats Up: 1.2 Million Reasons to Respect Privacy Rights

U.S. Privacy Enforcement Heats Up: 1.2 Million Reasons to Respect Privacy Rights

On Aug. 24, California’s Attorney General announced a settlement for $1.2 million with a powerhouse beauty retailer (Sephora) due to a violation of consumer…

7-minute read
The Future of U.S. State Consumer Privacy Bills

The Future of U.S. State Consumer Privacy Bills

In an age where technology and data are ubiquitous, it is more important than ever to protect the information of individuals. Personal data can…

7-minute read
Google Analytics and GDPR: Mitigating Risk With GA4

Google Analytics and GDPR: Mitigating Risk With GA4

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

9-minute read
The (Il)legality of Google Analytics: Italy’s Recent Response

The (Il)legality of Google Analytics: Italy’s Recent Response

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

4-minute read
Connecticut Data Privacy Act: What Marketers and Advertisers Need to Know

Connecticut Data Privacy Act: What Marketers and Advertisers Need to Know

As always, this is meant to be general guidance and should not be viewed as legal advice. Please consult with your legal counsel to…

12-minute read
No, Safari Will Not Block First-Party Analytics Tracking

No, Safari Will Not Block First-Party Analytics Tracking

At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…

3-minute read
How to A/B Test to Optimize the Data Collection Consent of Users

How to A/B Test to Optimize the Data Collection Consent of Users

The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…

5-minute read

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