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For four years, Google has asserted their plans to deprecate support for third-party cookies in the most widely used web browser on the market,…
It’s no secret that the 21st century to date has been a boon for advertising. With consumers flocking to the internet for all of…
With third-party cookie deprecation in Chrome just around the corner (now set for the start of 2025), organizations understandably have many questions and misconceptions…
You’re likely already seeing first-party and third-party terminology everywhere you look if you work in analytics, marketing, and all-things digital. But have you heard…
Forgive me if you’ve heard this before … Google Chrome is delaying the deprecation of third-party cookies. After the initial timeline of 2020 (We’re…
Today’s marketing and advertising environment can often feel like chaos. Google Chrome deprecating support for third-party cookies, although no true date for when. A…
As third-party cookie deprecation is quickly approaching, many platforms are introducing AI capabilities promising greater utility with less data. Organizations can rely on features…
Each year Data Privacy Day provides a necessary reminder of the importance of embedding privacy into all business activities. The fact that it is…
The California Delete Act was signed into law on Oct. 10, 2023. The new law will make it easier for California consumers to enact…
“How will we measure campaign effectiveness?” “How will we report conversions?” “Will attribution still be possible?” These are common questions from advertisers as they…
The past year has seen a significant increase in the focus on the privacy of health data. Beginning with the guidance released by the…
TL;DR Increasing privacy regulations will continue to force change on organizations’ customer experience due to third-party cookie deprecation and the impact of technical changes on first-party…
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