Cookieless Measurement: An Introduction to Browser Measurement APIs

Cookieless Measurement: An Introduction to Browser Measurement APIs

“How will we measure campaign effectiveness?” “How will we report conversions?” “Will attribution still be possible?” These are common questions from advertisers as they…

5-minute read
Respecting Privacy Rights: How to Handle Health Data Collection in Analytics and Advertising

Respecting Privacy Rights: How to Handle Health Data Collection in Analytics and Advertising

The past year has seen a significant increase in the focus on the privacy of health data. Beginning with the guidance released by the…

9-minute read
Privacy Impacts on Customer Experience: What Leaders Need to Know

Privacy Impacts on Customer Experience: What Leaders Need to Know

TL;DR Increasing privacy regulations will continue to force change on organizations’ customer experience due to third-party cookie deprecation and the impact of technical changes…

5-minute read
ChatGPT Ban in Italy: Privacy Concerns, AI, and What It Means for the Rest of Us

ChatGPT Ban in Italy: Privacy Concerns, AI, and What It Means for the Rest of Us

According to a UBS study, ChatGPT was estimated to have reached 100 million monthly active users in just two months after launch. This would…

7-minute read
Balancing Business Value and Compliance Risk: Restricted Data Processing

Balancing Business Value and Compliance Risk: Restricted Data Processing

A primary area of compliance risk for most organizations is the data collection architecture on the website, specifically tags and pixels. While most people…

7-minute read
Preparing for a New Privacy-Centric Data Reality in the Travel Industry in 2023 and Beyond

Preparing for a New Privacy-Centric Data Reality in the Travel Industry in 2023 and Beyond

Introduction The travel industry is facing a number of challenges around user privacy as it adapts to the expansion of privacy legislation. At the…

5-minute read
3 Major Happenings in the World of Privacy for 2023

3 Major Happenings in the World of Privacy for 2023

First things first: Happy Data Privacy Day 2023! We hope you consent to having some fun this year! As we celebrate Data Privacy Day…

8-minute read
Impact of Privacy Changes on Marketing: Retargeting

Impact of Privacy Changes on Marketing: Retargeting

Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…

5-minute read
Privacy and Data Protection in the Kingdom of Saudi Arabia

Privacy and Data Protection in the Kingdom of Saudi Arabia

In September 2021, the Kingdom of Saudi Arabia (KSA) issued its Personal Data Protection Law (PDPL) to regulate the processing of personal data. The…

6-minute read
Patchwork Privacy: U.S. State Legislation Roundup

Patchwork Privacy: U.S. State Legislation Roundup

Privacy protections in the United States take a big leap forward in 2023 with five states having new privacy laws going into effect. This…

16-minute read
The Latest on the EU – US Data Sharing Agreement

The Latest on the EU – US Data Sharing Agreement

On October 7, the White House announced an “Executive Order: On Enhancing Safeguards For United States (US) Signals Intelligence Activities.” President Biden did this…

13-minute read
GDPR Compliance & Google Analytics: The Danish DPA Weighs In

GDPR Compliance & Google Analytics: The Danish DPA Weighs In

The plight of Google Analytics in the EU continues as the Danish DPA issued a press release regarding the use of Google Analytics for…

10-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.