Using Google Adwords is great for generating new traffic to your site. However, at InfoTrust, we don’t only care about generating more traffic but driving more conversions and deeper engagement from our website visitors. Sometimes a click can be more valuable if it comes from a mobile device, at a certain time of the day, or from specific locations. With Google Analytics, you can now utilize the new bid adjustments in your enhanced campaigns to increase or decrease your bids to gain more control over when and where your ad is shown.
Recently, Google Analytics introduced new bid adjustment reporting in Google Analytics (after you link your Google Analytics and Google Adwords accounts) which allow you to analyze performance for each of your bid adjustments across devices, locations, and time of day.
According to Google, “With the new Bid Adjustments report, you can take advantage of the full range of visitor metrics available in Google Analytics to optimize your bid adjustments. This provides a window into your users’ behavior, allowing you to optimize bid adjustments based on behavior & goal conversion data like bounce rate and time-on-site. In addition, with Ecommerce tracking enabled in GA, you can now use this data to fine-tune your bid adjustments in AdWords based on the actual revenue generated, instead of conversions. This means you can optimize for ROI instead of CPA goals.”
For more information about all the new announcements from the Google Analytics Summit, check out our blog at infotrustllc.com.
