AdTech DNA Simplifies the Complex for Global Advertisers

AdTech DNA Simplifies the Complex for Global Advertisers
Estimated Reading Time: 3 minutes

As a global advertiser, knowing what is happening across your organization is an endeavor wrought with complexity. 

  • Are your advertising technologies implemented correctly? 
  • Do they meet your governance standards? 
  • Do all your campaigns respect your legal requirements? 
  • Which of those campaign features and parameters are driving ROI for your business, regardless of who is ‌running them?

Enter AdTech DNA—InfoTrust’s solution for simplifying the complexity of your day-to-day challenges. This new platform delivers ROAS visibility, media transparency, and data governance management to your fingertips in one easy-to-use interface.

What Is AdTech DNA?

AdTech DNA is an advertising technology monitoring platform from the team of analytics and data privacy professionals at InfoTrust. This powerful solution simplifies the complex for global advertisers. AdTech DNA achieves this by monitoring adherence to standards and data quality across Google Marketing Platform products, including Google Ads, Campaign Manager, Display & Video 360, and more. It also extends its monitoring capabilities to other platforms like Meta products and Amazon Ads. 

By implementing AdTech DNA, organizations gain valuable—and more importantly, actionable—insights into their data collection processes, ensuring compliance with naming conventions, linkages with other platforms, and standards of data quality.

Increased Visibility and Peace of Mind for Enterprise Organizations

AdTech DNA meets the needs of large, global, multi-brand advertisers with intricate adtech infrastructures. A key advantage of the platform is the increased visibility it provides. With AdTech DNA, organizations can have peace of mind knowing that their data collection processes are in line with industry standards. Additionally, it offers customizable features that can be tailored to an organization’s unique needs and technology stack, ensuring a seamless integration and monitoring experience.

Out-of-the-Box Consent Monitoring

To maximize the benefits of AdTech DNA, organizations can pair it with a Tag Inspector license, which includes a consent governance module. This comprehensive setup allows for a full-scale adtech monitoring solution, providing organizations with complete control over their data governance.

Why Choose AdTech DNA? 

AdTech DNA is the ultimate solution for marketing and data leaders seeking financial visibility, media transparency, and unparalleled insights into their data, as well as robust data governance management. With a proven track record of working with renowned brands, InfoTrust designed AdTech DNA specifically for large organizations with complex adtech stacks. The solution provides the reliability and scalability that enterprises require. 

Ready to Change the Game?

AdTech DNA from InfoTrust is a game-changer in the world of data governance and monitoring. By ensuring adherence to standards and data quality across various platforms, organizations can gain valuable insights and control over their marketing and analytics data. With customizable features and a full-scale monitoring setup, AdTech DNA empowers organizations to make informed decisions and optimize their data collection processes. 

Contact InfoTrust today to learn more about how AdTech DNA can revolutionize your data governance strategy.

Interested in harnessing the power of AdTech DNA for your organization?

Our experts will guide you through the implementation process and provide you with the necessary information to make an informed decision.

Author

  • Natalie Shawver

    Natalie Shawver is the Head of Content Marketing at InfoTrust and is a skilled and innovative marketing creative. She is responsible for guiding the direction and execution of all content-related initiatives. Drawing on her expertise in journalism and diverse experience in areas such as storytelling, video scripting, and social media, Natalie is a highly motivated individual who prides herself on her ability to meet tight deadlines. She describes herself as a passionate lover of words and thoroughly enjoys writing, editing, and generating new ideas. You can most often find her with a cup of tea and a good book in hand.

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Originally Published: March 5, 2024

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March 5, 2024

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