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Ask The Right Questions: Prompts for Google’s Analytics Advisor

Estimated Reading Time: 5 minutes

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December 11, 2025

Google’s “Analytics Advisor" feature is designed to provide actionable insights and answers to complex data questions directly within the platform. By utilizing natural language processing, it allows users to quickly generate reports, analyze trends, and receive recommendations without needing deep expertise in report configuration.

Below are several example prompts that the InfoTrust team found helpful for demonstrating and utilizing the power of the Analytics Advisor feature across various analytical needs:

Example Prompts for Initial Exploration

Use Case Prompt & Analytical Goal
Addressing Unassigned Traffic
  • Prompt: Can I edit our channel groupings to help with unassigned traffic? How?
  • Goal: Diagnose and resolve data cleanliness issues.
Checkout Funnel Optimization
  • Prompt: Where is the biggest drop-off point in the user journey from viewing a product page to completing a purchase? Suggest an action to improve the conversion rate at that stage.
  • Goal: Identify bottlenecks in the conversion path and suggest specific actions.
Content Analysis & Strategy
  • Prompt: Which landing pages have a high session start rate but a low engagement rate? Provide recommendations for improving the content on those specific pages.
  • Goal: Pinpoint underperforming content and guide optimization efforts.
Executive Reporting
  • Prompt: Create a summary of our website's overall health this month for our executive team. Focus on year-over-year growth for users, engagement, and conversions.
  • Goal: Rapidly generate high-level summaries for leadership.
Group Analysis/Insights
  • Prompt: Give me the day over the past year, when I get the most sessions. Do this for each platform (e.g., Web: Tuesdays, Android: Wednesdays).
  • Goal: Conduct sophisticated comparative analysis across different segments/platforms.
Platform Familiarity & Adoption
  • Prompt: I want to build a Funnel Exploration for new users who viewed our careers page. Give me the step-by-step instructions on how to do this in the Explorations feature.
  • Goal: Provide clear, step-by-step instructions for using complex GA4 features, aiding user adoption and custom analysis.

Google’s “Analytics Advisor” feature is designed to provide actionable insights and answers to complex data questions directly within the platform. By utilizing natural language processing, it allows users to quickly generate reports, analyze trends, and receive recommendations without needing deep expertise in report configuration.

Author

  • abby infotrust

    Abby Seitz is currently a Lead Enterprise Consultant at InfoTrust. In this role, she provides strategic guidance and analytics support to her clients while mentoring and assisting other members of the InfoTrust Team. In her free time, she can be found playing cars with her 2-year-old son or baking cakes and other yummy desserts.

    View all posts
Last Updated: December 11, 2025
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