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As VP of Partnerships at InfoTrust, I’ve had the opportunity to talk with hundreds of decision-makers about their interest in upgrading to Google Analytics…
Unless you’ve been living under a rock, you’ve heard the news that Google is deprecating Google Universal Analytics (UA) by July of 2023 (October…
So your organization is considering the move to the Google Analytics 4 (GA4) version of Analytics 360, but there are still some lingering questions…
Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…
Get the full infographic As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations…
In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…
Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…
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