All Articles By Jake Allspaw
Back to Basics: Audit and Implementation
Wondering what an audit and implementation is or why you should consider conducting one for your organization? Today, we’re going back to the basics…
5 CPG Analytics Trends to Know in 2022
2021 proved to be just as unpredictable as 2020, so it may seem crazy to predict what we should focus on in the upcoming…
Tagging & Testing Events in Google Analytics 4: Make the Most of Your Data
In our previous post, we looked at translating your events from a Universal Analytics (UA) nomenclature to Google Analytics 4’s (GA4) event-based nomenclature. In…
Learn the Language: Translating Your Events from GA4
In our previous blog post, we laid out the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), with events now becoming the…
The Shift from UA to GA4: Everything Is an Event
As Google Analytics makes the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), there will be a fundamental change in how data…
Google Analytics 4: An Introduction to Predictive Metrics
My wife and I welcomed our first child, Leon, to our family last year. His arrival brought sleepless nights, lots of time inside playing…
Facebook Pixels: Deploying at Scale for CPG Organizations
Multi-brand & consumer packaged goods organizations face a unique challenge in developing a digital analytics strategy – deploying their analytics and marketing technology at…
3 Digital Analytics Trends for Retailers to Watch in 2020
“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…
