All Articles By Jake Allspaw
Tagging & Testing Events in Google Analytics 4: Make the Most of Your Data
In our previous post, we looked at translating your events from a Universal Analytics (UA) nomenclature to Google Analytics 4’s (GA4) event-based nomenclature. In…
Learn the Language: Translating Your Events from GA4
In our previous blog post, we laid out the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), with events now becoming the…
The Shift from UA to GA4: Everything Is an Event
As Google Analytics makes the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), there will be a fundamental change in how data…
Google Analytics 4: An Introduction to Predictive Metrics
My wife and I welcomed our first child, Leon, to our family last year. His arrival brought sleepless nights, lots of time inside playing…
Facebook Pixels: Deploying at Scale for CPG Organizations
Multi-brand & consumer packaged goods organizations face a unique challenge in developing a digital analytics strategy – deploying their analytics and marketing technology at…
3 Digital Analytics Trends for Retailers to Watch in 2020
“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…
