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InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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Lucas Long is co-author of the Amazon best-selling book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. He is also the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, Lucas helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.
When not discussing the intricacies of GDPR and cookie laws with clients, Lucas enjoys traveling and exploring new cultures, one bite at a time. Based in Barcelona, he is also a presenter, featured at industry events organized by Google, the Digital Analytics Association, the American Marketing Association, and the Journal of Applied Marketing Analytics.
Meta has recently released a partner integration for Google Analytics (GA). Via this integration, advertisers are able to pull reporting data from GA directly…
As predicted at the start of 2025, enforcement agencies in the United States are picking up the pace of privacy investigations and enforcement actions…
“What’s the status of TikTok?” A common question in the United States following the banned / not-banned back and forth over the past week….
Yell it from the rooftops: “Hashed data is NOT anonymous data!” For compliance professionals familiar with global regulations, this should not be a surprise….
For four years, Google has asserted their plans to deprecate support for third-party cookies in the most widely used web browser on the market,…
It’s no secret that the 21st century to date has been a boon for advertising. With consumers flocking to the internet for all of…
With third-party cookie deprecation in Chrome just around the corner (now set for the start of 2025), organizations understandably have many questions and misconceptions…
Forgive me if you’ve heard this before … Google Chrome is delaying the deprecation of third-party cookies. After the initial timeline of 2020 (We’re…
Today’s marketing and advertising environment can often feel like chaos. Google Chrome deprecating support for third-party cookies, although no true date for when. A…
As third-party cookie deprecation is quickly approaching, many platforms are introducing AI capabilities promising greater utility with less data. Organizations can rely on features…
It happens every day: marketing purchases a new platform with the promise of helping the organization meet and exceed business targets. When it comes…
Each year Data Privacy Day provides a necessary reminder of the importance of embedding privacy into all business activities. The fact that it is…
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