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InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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Lucas Long is co-author of the Amazon best-selling book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. He is also the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, Lucas helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.
When not discussing the intricacies of GDPR and cookie laws with clients, Lucas enjoys traveling and exploring new cultures, one bite at a time. Based in Barcelona, he is also a presenter, featured at industry events organized by Google, the Digital Analytics Association, the American Marketing Association, and the Journal of Applied Marketing Analytics.
**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…
The California Delete Act was signed into law on Oct. 10, 2023. The new law will make it easier for California consumers to enact…
“How will we measure campaign effectiveness?” “How will we report conversions?” “Will attribution still be possible?” These are common questions from advertisers as they…
Organizations across the globe are facing an influx of new requirements related to privacy legislation. While regulations vary significantly from one region to another,…
The past year has seen a significant increase in the focus on the privacy of health data. Beginning with the guidance released by the…
Thus far in 2023, Artificial Intelligence has been the talk of the town. With a proliferation of new platforms touting to revolutionize various industries…
While many marketers are focused on Chrome’s planned sunset of support for third-party cookies scheduled for the second half of 2024, several other technology…
Much has been made in the first half of 2023 about the advances in Artificial Intelligence and potential threats to everything from the normal…
The end of the reign of the third-party cookie for marketing and advertising technology is near. In May 2023, Google confirmed the timeline for…
Artificial Intelligence (AI) has seemingly been in every article and conversation for the better part of 2023. It seems as though every email received…
According to a UBS study, ChatGPT was estimated to have reached 100 million monthly active users in just two months after launch. This would…
A primary area of compliance risk for most organizations is the data collection architecture on the website, specifically tags and pixels. While most people…
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