Who We Are
InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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Lucas Long is co-author of the Amazon best-selling book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. He is also the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, Lucas helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.
When not discussing the intricacies of GDPR and cookie laws with clients, Lucas enjoys traveling and exploring new cultures, one bite at a time. Based in Barcelona, he is also a presenter, featured at industry events organized by Google, the Digital Analytics Association, the American Marketing Association, and the Journal of Applied Marketing Analytics.
Consumers expect a higher-than-ever level of personalization in their interactions with brands. At the same time, the changing privacy environment presents more challenges for…
As the calendar turned to 2023, it wasn’t just a new year but also a new era of privacy ushered in with the California…
First things first: Happy Data Privacy Day 2023! We hope you consent to having some fun this year! As we celebrate Data Privacy Day…
Much has been made about 2023 being the year of reckoning for privacy regulations in the United States, with five states having new regulations…
Privacy protections in the United States take a big leap forward in 2023 with five states having new privacy laws going into effect. This…
The plight of Google Analytics in the EU continues as the Danish DPA issued a press release regarding the use of Google Analytics for…
You’ve seen the statistics. It’s no secret that in today’s marketing environment users expect a higher level of personalized communication while at the same…
On Aug. 24, California’s Attorney General announced a settlement for $1.2 million with a powerhouse beauty retailer (Sephora) due to a violation of consumer…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
Configuration requirements for data collection have never been more confusing. Differing EU laws, patchwork privacy in the United States, differing feature support based upon…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
The common water cooler topic of a “cookieless future” and privacy restrictions in data enablement are causing headaches for organizations across the globe. It…
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