All Articles By Melanie Bowles

Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…

A/B Testing Tools: Google Optimize or Optimizely?

A/B Testing Tools: Google Optimize or Optimizely?

How do you get the conversation rolling at a party filled with web optimization specialists? (And who wouldn’t want to attend such a party?)…

Why SessionCam is an Essential Part of Your Marketing Technology Stack

Why SessionCam is an Essential Part of Your Marketing Technology Stack

SessionCam is an intelligent, enterprise-level website optimization tool. Organizations utilize this cloud-based tool to reveal consumer behavior and discern problems in user experience that…

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