All Articles By Melanie Bowles
Google Releases A/B Testing Partners to Replace Google Optimize at Sunset
As Google continues on the path towards creating a better overall experience for experiments in Google Analytics 4 (GA4), they recently announced more news…
Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize
Google recently announced that both Google Optimize and the Google Optimize integration with Google Analytics 4 (GA4) will sunset on September 30, 2023. After…
Improving the Insurance User Journey with Analytics in 2023
Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…
Bayesian vs. Frequentist Methodologies Explained in Five Minutes
Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…
A/B Testing Tools: Google Optimize or Optimizely?
How do you get the conversation rolling at a party filled with web optimization specialists? (And who wouldn’t want to attend such a party?)…
Why SessionCam is an Essential Part of Marketing Technology Stack
SessionCam is an intelligent, enterprise-level website optimization tool. Organizations utilize this cloud-based tool to reveal consumer behavior and discern problems in user experience that…
