All Articles By Melanie Bowles
Bayesian vs. Frequentist Methodologies Explained in Five Minutes
Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…
A/B Testing Tools: Google Optimize or Optimizely?
How do you get the conversation rolling at a party filled with web optimization specialists? (And who wouldn’t want to attend such a party?)…
Why SessionCam is an Essential Part of Your Marketing Technology Stack
SessionCam is an intelligent, enterprise-level website optimization tool. Organizations utilize this cloud-based tool to reveal consumer behavior and discern problems in user experience that…
