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Melanie Bowles

Analytics Trends That Will Shape the Automotive Industry in 2024

Analytics Trends That Will Shape the Automotive Industry in 2024

The automotive industry has been riding a rollercoaster of changes over the last several years. One major trend has been ‌skyrocketing prices of both…

7-minute read
So You’re Switching from Google Optimize to Optimizely : 6 Key Things to Know

So You’re Switching from Google Optimize to Optimizely : 6 Key Things to Know

Well, we’ve had a good run but our time with Google Optimize is coming to an end. By now you’ve probably heard that Google…

10-minute read
Google Releases A/B Testing Partners to Replace Google Optimize at Sunset

Google Releases A/B Testing Partners to Replace Google Optimize at Sunset

As Google continues on the path towards creating a better overall experience for experiments in Google Analytics 4 (GA4), they recently announced more news…

2-minute read
Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Google recently announced that both Google Optimize and the Google Optimize integration with Google Analytics 4 (GA4) will sunset on September 30, 2023. After…

11-minute read
Improving the Insurance User Journey with Analytics in 2023

Improving the Insurance User Journey with Analytics in 2023

Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…

6-minute read
Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…

5-minute read
A/B Testing Tools: Google Optimize or Optimizely?

A/B Testing Tools: Google Optimize or Optimizely?

How do you get the conversation rolling at a party filled with web optimization specialists? (And who wouldn’t want to attend such a party?)…

10-minute read
Why SessionCam is an Essential Part of Marketing Technology Stack

Why SessionCam is an Essential Part of Marketing Technology Stack

SessionCam is an intelligent, enterprise-level website optimization tool. Organizations utilize this cloud-based tool to reveal consumer behavior and discern problems in user experience that…

6-minute read

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