All Articles By Melanie Bowles
Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize
Google recently announced that both Google Optimize and the Google Optimize integration with Google Analytics 4 (GA4) will sunset on September 30, 2023. After…
11-minute read
Improving the Insurance User Journey with Analytics in 2023
Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…
6-minute read
Bayesian vs. Frequentist Methodologies Explained in Five Minutes
Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…
5-minute read
A/B Testing Tools: Google Optimize or Optimizely?
How do you get the conversation rolling at a party filled with web optimization specialists? (And who wouldn’t want to attend such a party?)…
10-minute read
Why SessionCam is an Essential Part of Your Marketing Technology Stack
SessionCam is an intelligent, enterprise-level website optimization tool. Organizations utilize this cloud-based tool to reveal consumer behavior and discern problems in user experience that…
6-minute read
