Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
Tag Auditing and Monitoring Platform Login >
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GA Scorecard
Assess Your Google Analytics Setup
GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
Certified Sales Partner
Display and Video 360 Icon
Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

Browse All Resources
Webinars & Events Articles & Guides Case Studies Videos & Demos Books
Who We Are
Culture and Values Why We're Different Customer Reviews InfoTrust Foundation Careers
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InfoTrust Author Profile

Michael Loban

Michael Loban is the CMO of InfoTrust, a Cincinnati-based digital analytics consulting and technology company that helps businesses analyze and improve their marketing efforts. He’s also an adjunct professor at both Xavier University and University of Cincinnati on the subjects of digital marketing and analytics. When he’s not educating others on the power of data, he’s likely running a marathon or traveling. He’s been to more countries than you have — trust us.
Interview with Jim Sterne: Digital Arts and Devil’s Data Dictionary

Interview with Jim Sterne: Digital Arts and Devil’s Data Dictionary

Recently, Jim Sterne, published his new book: “The Devil’s Data Dictionary.” I decided to use this opportunity to interview Jim about, arguably the most…

13-minute read
Interview with Claire Schoen: Selecting Enterprise Web Analytics Platforms

Interview with Claire Schoen: Selecting Enterprise Web Analytics Platforms

Determining whether or not your company needs an enterprise-level web analytics platform can be a huge undertaking. Add in an ever growing marketplace for…

10-minute read
Happy 10th Birthday Google Analytics!

Happy 10th Birthday Google Analytics!

On November 12, 2015, Google Analytics will be turning ten years old. In the industry where much can happen in one month, ten years…

8-minute read
Announcing An Exciting Webinar Series With Brian Clifton

Announcing An Exciting Webinar Series With Brian Clifton

2-minute read
How to Interview Your Next Web Analytics Superstar

How to Interview Your Next Web Analytics Superstar

Recently, I came across a fascinating article on Forbes.com by Daniel Kehrer – Analysis Shows Jump in Marketing Analytics Jobs. Here are a couple of…

6-minute read
5 Tips for Analyzing (Not Provided) Keywords

5 Tips for Analyzing (Not Provided) Keywords

Almost one month has passed since Google made all Google searches secure (Google uses https: instead of http:). As a result, the keyword data…

6-minute read
The Rabbi, Big Data, and the Value of Web Analytics

The Rabbi, Big Data, and the Value of Web Analytics

Analytics is not something that comes naturally to many companies. Some are struggling to get their management to approve, others to get the rest…

4-minute read
7 Habits of Highly Effective Analysts

7 Habits of Highly Effective Analysts

The 4th of July weekend is upon us. To different people this means different things. To some, it means a day away from the…

5-minute read
10 Features to Test on Your Product Results Page

10 Features to Test on Your Product Results Page

 

8-minute read
The Future of Advertising – Inbound Marketing Summit 2013

The Future of Advertising – Inbound Marketing Summit 2013

Generally I do not write opinion posts about broad topics like “the future of advertising.” However, in two weeks I am speaking on a…

7-minute read
10 Criteria for an Enterprise Website Analytics Solution

10 Criteria for an Enterprise Website Analytics Solution

In the past few months, I have heard many questions about selecting the right enterprise analytics tool. Organizations are either evaluating their current vendor,…

7-minute read
Hubspot Analytics and Google Analytics in Perfect Harmony

Hubspot Analytics and Google Analytics in Perfect Harmony

Not a day goes by without someone asking us a question:  “what analytics tool should I be using?” The most recent example took place…

6-minute read
Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
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