InfoTrust Author Profile

Michael Loban

Michael Loban is the CMO of InfoTrust, a Cincinnati-based digital analytics consulting and technology company that helps businesses analyze and improve their marketing efforts. He’s also an adjunct professor at both Xavier University and University of Cincinnati on the subjects of digital marketing and analytics. When he’s not educating others on the power of data, he’s likely running a marathon or traveling. He’s been to more countries than you have — trust us.
Interview with Jim Sterne: Digital Arts and Devil’s Data Dictionary

Interview with Jim Sterne: Digital Arts and Devil’s Data Dictionary

Recently, Jim Sterne, published his new book: “The Devil’s Data Dictionary.” I decided to use this opportunity to interview Jim about, arguably the most…

13-minute read
Interview with Claire Schoen: Selecting Enterprise Web Analytics Platforms

Interview with Claire Schoen: Selecting Enterprise Web Analytics Platforms

Determining whether or not your company needs an enterprise-level web analytics platform can be a huge undertaking. Add in an ever growing marketplace for…

10-minute read
Happy 10th Birthday Google Analytics!

Happy 10th Birthday Google Analytics!

On November 12, 2015, Google Analytics will be turning ten years old. In the industry where much can happen in one month, ten years…

8-minute read
Announcing An Exciting Webinar Series With Brian Clifton
How to Interview Your Next Web Analytics Superstar

How to Interview Your Next Web Analytics Superstar

Recently, I came across a fascinating article on Forbes.com by Daniel Kehrer – Analysis Shows Jump in Marketing Analytics Jobs. Here are a couple of…

6-minute read
5 Tips for Analyzing (Not Provided) Keywords

5 Tips for Analyzing (Not Provided) Keywords

Almost one month has passed since Google made all Google searches secure (Google uses https: instead of http:). As a result, the keyword data…

6-minute read
The Rabbi, Big Data, and the Value of Web Analytics

The Rabbi, Big Data, and the Value of Web Analytics

Analytics is not something that comes naturally to many companies. Some are struggling to get their management to approve, others to get the rest…

4-minute read
7 Habits of Highly Effective Analysts

7 Habits of Highly Effective Analysts

The 4th of July weekend is upon us. To different people this means different things. To some, it means a day away from the…

5-minute read
10 Features to Test on Your Product Results Page
The Future of Advertising – Inbound Marketing Summit 2013

The Future of Advertising – Inbound Marketing Summit 2013

Generally I do not write opinion posts about broad topics like “the future of advertising.” However, in two weeks I am speaking on a…

7-minute read
10 Criteria for an Enterprise Website Analytics Solution

10 Criteria for an Enterprise Website Analytics Solution

In the past few months, I have heard many questions about selecting the right enterprise analytics tool. Organizations are either evaluating their current vendor,…

7-minute read
Hubspot Analytics and Google Analytics in Perfect Harmony

Hubspot Analytics and Google Analytics in Perfect Harmony

Not a day goes by without someone asking us a question:  “what analytics tool should I be using?” The most recent example took place…

6-minute read
Talk To Us

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.