Share on facebook
Share on twitter
Share on linkedin
Share on email

Google Tag Manager API v2 is Live!

coding

Google Tag Manager API v2 was recently released and with the new version comes a number of features and bug fixes as well as a few changes to the client libraries.

The new documentation can be found on the Google developer site.

While there are many updates, I have listed a few of the biggest ones below:

  • Workspace Management: This was one of the biggest changes that I was looking forward to because since workspaces were added into GTM there was no way to interface with anything but the default workspace in GTM. This will make it easier to ensure that your mass automation updates don’t interfere or conflict with any existing pending changes.
  • Built-In variables: There is now a dedicated section of the API to list, enable, disable and revert Built-In Variables.
  • Revert: This new function was added to let you remove any changes to the specified Tag, Trigger, or Variable in a workspace

For a more detailed list of changes, you can reference Simo Ahava’s V2 Release Blog post 


Need help conquering the digital marketing landscape? Contact your Infotrust consultant today!

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Other Articles You Will Enjoy

Using Google Analytics To Understand The CPG Consumer

Using Google Analytics To Understand The CPG Consumer

Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…

Four Things You Can Automate Using the Google Tag Manager API

Four Things You Can Automate Using the Google Tag Manager API

If you are a CPG (Consumer-Packaged Goods) organization, or simply a company with multiple brands/markets/locations, you may have tens, hundreds, or even thousands of…

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.