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InfoTrust is Now a BlueConic Partner!

Customer data platforms (CDPs) have become a crucial piece of technology for companies both large and small to unify and activate their first-party data. Many of our clients either currently use a CDP or have an active need for one, so to be able to provide the best support possible to our clients, we have expanded our core service offerings to include CDPs.

With that being said, we’re extremely excited to announce we’ve become official BlueConic Partners! BlueConic is the world’s leading customer data platform and headquartered in Boston. They’re a great company with exciting technology and we are proud to have the opportunity to partner with them.

In addition to the current analytics platforms we support, like Google Analytics 360 and Google Tag Manager, we now support the BlueConic customer data platform (CDP). And we are the only US-based Google Analytics Certified Partner to also be BlueConic Partners, which is a unique and important distinction for us.

We will be expanding our content around CDPs in the coming months in the form of new blog posts and webinars. For publishers, check out our recent webinar on “Publishers and the Customer Data Platform (CDP) Opportunity” here.

In the meantime, if you have any questions on CDPs generally, or BlueConic specifically, please reach out to us! We’d love to walk you through how BlueConic can help your organization unify and activate your data for marketing success.

About BlueConic

BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it available wherever and whenever it is required for marketing. More than 240 consumer and B2B brands, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and American Kennel Club, leverage BlueConic to unify their first-party customer data into robust, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe.

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