Instant BigQuery Machine Learning (IBQML): Your Marketing AI Essential

Estimated Reading Time: 4 minutes
December 18, 2023
Instant BigQuery Machine Learning (IBQML): Your Marketing AI Essential

AI is an often-mentioned term in the realms of digital analytics and marketing. It’s widely acknowledged that AI is reshaping marketing by harnessing the potential of first-party data in innovative ways. Here at InfoTrust, we collaborate with our clients to leverage AI to uncover fresh customer insights and foster meaningful connections.

In our approach at InfoTrust, we adopt the “crawl, walk, run” approach to seamlessly integrate and scale AI methodologies in marketing. We start with a small-scale strategy and progressively infuse AI into targeting and campaign strategies. This approach empowers marketers to mitigate risk while acclimating to the many advantages of artificial intelligence.

Part of our crawl approach is using Instant BigQuery Machine Learning (IBQML). It is an ideal solution for marketers seeking to begin using machine learning models at a manageable scale and progressively scale up to more complex AI applications.

What is Instant BigQuery Machine Learning?

IBQML as a no-code platform empowers marketing teams to harness the power of machine learning without the need for extensive coding or data science expertise. It streamlines the process of data analysis, prediction, and decision-making, making it a valuable tool for marketing professionals aiming to leverage data-driven insights for campaign success and customer engagement.

IBQML provides the means to fetch and scrutinize data from Google Analytics 4 (GA4), construct a machine learning model, and leverage the predictions to enhance advertising campaigns by implementing these forecasts within GA4.

IBQML is an ideal solution for marketers seeking to begin using machine learning models at a manageable scale and progressively scale up to more complex AI applications.

Do you have questions about Instant BigQuery Machine Learning?

Our team of experts is here to help whenever you need us.

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Last Updated: July 1, 2024

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