The CMO Imperative in 2024: Embracing New Technologies to Build Trust and Personalization

The CMO Imperative in 2024: Embracing New Technologies to Build Trust and Personalization

The role of the Chief Marketing Officer (CMO) is undergoing a significant transformation in 2024. New technologies like generative AI are disrupting traditional marketing…

2-minute read
AI-Ready Data Pipelines: Reliable Data Is Trustworthy Data (Part 3)

AI-Ready Data Pipelines: Reliable Data Is Trustworthy Data (Part 3)

This is part three in our AI-Ready Data Pipelines series. Read part one and part two here. Consent is not the only threat your…

4-minute read
AI-Ready Data Pipelines: Leveraging Bespoke Datasets to Ensure Consent Compliance and Accountability (Part 2)

AI-Ready Data Pipelines: Leveraging Bespoke Datasets to Ensure Consent Compliance and Accountability (Part 2)

This is part two in our AI-Ready Data Pipelines series. Read part one here. Having a first-party data collection endpoint does not leave you…

4-minute read
AI-Ready Data Pipelines: The Role of First-Party Data Collection in Data Confidentiality (Part 1)

AI-Ready Data Pipelines: The Role of First-Party Data Collection in Data Confidentiality (Part 1)

Whether you are turning data into magic in-house, or relying on third parties for all the oohs and aahs that set you apart from…

5-minute read
How Marketing Leaders Can Leverage AI Beyond Just Content and Creative

How Marketing Leaders Can Leverage AI Beyond Just Content and Creative

In today’s fast-paced digital marketing world, marketing leaders are always on the lookout for innovative ways to use AI. While AI is often associated…

3-minute read
Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…

8-minute read
Instant BigQuery Machine Learning (IBQML): Your Marketing AI Essential

Instant BigQuery Machine Learning (IBQML): Your Marketing AI Essential

AI is an often-mentioned term in the realms of digital analytics and marketing. It’s widely acknowledged that AI is reshaping marketing by harnessing the…

4-minute read
Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Advancements in AI in 2023 have made it possible for brands to unlock many benefits, from greater efficiencies to deeper insights to media optimization….

7-minute read
How AI Can Be Used to Improve Business Outcomes & Why It Matters

How AI Can Be Used to Improve Business Outcomes & Why It Matters

In this digital age, it’s more important to make the most of your data and stay ahead of the competition. With AI becoming an…

6-minute read
AI and GDPR: Establishing a Lawful Basis to Process Personal Data with Artificial Intelligence

AI and GDPR: Establishing a Lawful Basis to Process Personal Data with Artificial Intelligence

Thus far in 2023, Artificial Intelligence has been the talk of the town. With a proliferation of new platforms touting to revolutionize various industries…

6-minute read
Top AI Strategies to Help Increase Business Revenue

Top AI Strategies to Help Increase Business Revenue

AI has revolutionized the world in various ways. Its ability to automate tasks, analyze data, personalize experiences, support decision-making, and foster innovation has made…

3-minute read

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