Share on facebook
Share on twitter
Share on linkedin
Share on email

InfoTrust to Lead Webinar on Analytics Maturity Using Google Marketing Platform

Advancing Analytics Maturity via Learn with Google Marketing Platform

If you’re a marketer looking to sharpen your skills, or a business owner hoping to take your organization to the next level, then look no further.

InfoTrust Chief Executive Officer Alex Yastrebenetsky and Chief Growth Officer Michael Loban are proud to host a Learn with Google Marketing Platform virtual webinar with Reckitt Benckiser’s Filippo Catalano on January 21 from 1:00 – 2:00 p.m. The hour-long session, titled “Advancing Your Analytics Maturity with Google Marketing Platform,” will cover how to achieve greater efficiency and increased confidence in marketing decisions, and then tackle the six focus areas for digital transformation.

Participants will receive a free copy of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, co-authored by Yastrebenetsky and Loban. The Amazon bestselling book is a practical guide for navigating each stage of analytics maturity as well as understanding complex topics like customer data governance.

Catalano is set to become the new Chief Information and Digitalization Officer at Reckitt Benckiser, a British multinational consumer goods company specializing in health, hygiene, and home products. Previously, Catalano was the former CIO at Nestle Group. He also worked at Proctor & Gamble across several key brands and corporate initiatives.

InfoTrust is an end-to-end digital analytics consulting, data governance, and technology company with a broad range of Google partner certifications. The Cincinnati-based company has offices around the globe, and works with many of the world’s best-known brands.

You can also register for future Learn with Google Marketing Platform virtual webinars that take place next month.

 

Register Now

Secure your spot today to stay on the cutting edge of analytics in 2021.
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Other Articles You Will Enjoy

5 Critical Questions for Companies to Ask When Considering Adobe Analytics

5 Critical Questions for Companies to Ask When Considering Adobe Analytics

Introduction You have read plenty of articles, seen your fair share of webinars, and attended more online summits than you can count—all in the…

Tagging & Testing Events in Google Analytics 4: Make the Most of Your Data

Tagging & Testing Events in Google Analytics 4: Make the Most of Your Data

In our previous post, we looked at translating your events from a Universal Analytics (UA) nomenclature to Google Analytics 4’s (GA4) event-based nomenclature. In…

Getting Started with Audience Targeting Using Google Analytics Data

Getting Started with Audience Targeting Using Google Analytics Data

Intro As a marketer with access to Google Analytics (GA), there are several ways to get value from analytics, e.g. you could focus on…

Small Changes, Big Impact: What You Need to Know from the 2021 CPG & Multi-Brand Digital Analytics Virtual Summit

Small Changes, Big Impact: What You Need to Know from the 2021 CPG & Multi-Brand Digital Analytics Virtual Summit

Amidst the ever-changing marketing landscape, it is crucial to have a durable strategy and response. During our recent virtual summit, we focused on MarTech…

Clean Your Data Like a Sleuth Detective

Clean Your Data Like a Sleuth Detective

Audit, clean, rinse, repeat. Sometimes it feels like all we do is look at data and optimize scrub-scrub in an obsessive-compulsive fashion. “Just one…

Getting Started with BigQuery for Marketers

Getting Started with BigQuery for Marketers

Intro For many marketers, their first exposure to Google BigQuery (BQ) is through the integration with Google Analytics (GA). In addition to providing ownership…

Learn the Language: Translating Your Events from GA4

Learn the Language: Translating Your Events from GA4

In our previous blog post, we laid out the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), with events now becoming the…

The Google Analytics-BigQuery Integration

The Google Analytics-BigQuery Integration

Intro One of the key benefits of Google Analytics 4 (GA4) and Google Analytics 360 (GA360) is the integration between Google Analytics (GA) and…

What You Need to Know about an Audit & Implementation

What You Need to Know about an Audit & Implementation

If you’re reading this article, you may be about to begin or are currently thinking about conducting an audit and implementation of your website(s),…

Get Your Assessment

  • This field is for validation purposes and should be left unchanged.

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.