InfoTrust to Lead Webinar on Analytics Maturity Using Google Marketing Platform

Advancing Analytics Maturity via Learn with Google Marketing Platform

If you’re a marketer looking to sharpen your skills, or a business owner hoping to take your organization to the next level, then look no further.

InfoTrust Chief Executive Officer Alex Yastrebenetsky and Chief Growth Officer Michael Loban are proud to host a Learn with Google Marketing Platform virtual webinar with Reckitt Benckiser’s Filippo Catalano on January 21 from 1:00 – 2:00 p.m. The hour-long session, titled “Advancing Your Analytics Maturity with Google Marketing Platform,” will cover how to achieve greater efficiency and increased confidence in marketing decisions, and then tackle the six focus areas for digital transformation.

Participants will receive a free copy of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, co-authored by Yastrebenetsky and Loban. The Amazon bestselling book is a practical guide for navigating each stage of analytics maturity as well as understanding complex topics like customer data governance.

Catalano is set to become the new Chief Information and Digitalization Officer at Reckitt Benckiser, a British multinational consumer goods company specializing in health, hygiene, and home products. Previously, Catalano was the former CIO at Nestle Group. He also worked at Proctor & Gamble across several key brands and corporate initiatives.

InfoTrust is an end-to-end digital analytics consulting, data governance, and technology company with a broad range of Google partner certifications. The Cincinnati-based company has offices around the globe, and works with many of the world’s best-known brands.

You can also register for future Learn with Google Marketing Platform virtual webinars that take place next month.

 

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