Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working? Alex Yastrebenetsky, Michael Loban, and contributors from InfoTrust discuss six focus areas in digital transformation, including how to choose the right platform, staff and upskill your team, and build effective processes. The second edition of Crawl, Walk, Run (available March 16, 2021) also includes a detailed chapter on Google Analytics 4.
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