Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions.
Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working? Alex Yastrebenetsky, Michael Loban, and contributors from InfoTrust discuss six focus areas in digital transformation, including how to choose the right platform, staff and upskill your team, and build effective processes. The book also includes a detailed chapter on App + Web properties, which serves as the basis of Google Analytics 4.
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