Webinar Recap: Digital Transformation: Why Some Businesses Fail + Four Attributes Needed to Avoid The Same Fate

“Digital” is perhaps one of the most over-hyped terms in the media today.

When we think about digital transformation, you can think of it in many different ways in terms of how digital changes the relationship with a customer. – Nigel Fenwick, VP and Principal Analyst from Forrester

 

In this webinar, we reviewed and gave insight on the challenges offline-first enterprises face in an increasingly digital world.

InfoTrust CMO, Michael Loban, and Forrester VP & Principal Analyst, Nigel Fenwick, addressed the confusion around ‘digital’ and how understanding the relationship between digital and your customer equates to Customer Lifetime Value.

 

Transformation is really this fundamental shift in how a firm delivers value to the customer, and therefore drives revenue. – Nigel Fenwick, VP and Principal Analyst from Forrester

 

Did you miss the webinar? Don’t worry!

After watching the webinar below, you will:

  • Be able to explain the concept of digital transformations, including the ‘What’ and ‘Why’ of undertaking one
  • Understand the benefits of well-implemented digital transformations and what should be avoided
  • Know which companies have been successful with digital transformations and the four attributes that make this possible.

Want the slides? Click here to download the presentation! 

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