Share on facebook
Share on twitter
Share on linkedin
Share on email

What is a Customer Data Platform (CDP)?

[cs_content][cs_element_section _id="1" ][cs_element_row _id="2" ][cs_element_column _id="3" ][cs_element_text _id="4" ][cs_element_headline _id="5" ][cs_element_text _id="6" ][cs_text]
  1. Packaged software”: A CDP is a prebuilt system that is configured to meet the needs of each client. While CDPs do require some technical assistance to set up and operate, they are meant to be owned by marketing, not IT.
  2. “A persistent, unified customer database”: A CDP connects to your first-party data sources, like your website/apps, email marketing system, CRM system, and more to create a persistent, unified customer database. All of your anonymous and known users will be assigned a unique identifier, and as you collect more data, that identifier will be added to each user’s profile.
  3. “Accessible to other systems”: A CDP connects to your other systems including ad networks, analytics tools, tag management systems (TMS), content management system (CMS), customer relationship management (CRM), marketing automation, and so on, to activate your first-party data. Many CDPs have native integrations built with popular tools so that connecting the CDP only takes a few minutes with a few clicks of a button.
[/cs_text][cs_element_headline _id="8" ][cs_element_text _id="9" ][cs_element_image _id="10" ][cs_element_text _id="11" ][cs_element_headline _id="12" ][cs_element_text _id="13" ][cs_element_headline _id="14" ][cs_element_text _id="15" ][cs_element_headline _id="16" ][cs_element_text _id="17" ][cs_element_headline _id="18" ][cs_element_text _id="19" ][cs_element_headline _id="20" ][cs_element_text _id="21" ][cs_element_headline _id="22" ][cs_element_text _id="23" ][cs_element_headline _id="24" ][cs_element_text _id="25" ][cs_element_headline _id="26" ][cs_element_text _id="27" ][cs_element_headline _id="28" ][cs_element_text _id="29" ][cs_element_headline _id="30" ][cs_element_text _id="31" ][cs_element_headline _id="32" ][cs_element_text _id="33" ][cs_element_text _id="34" ][cs_element_headline _id="35" ][cs_element_text _id="36" ][/cs_element_column][/cs_element_row][/cs_element_section][/cs_content]
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Other Articles You Will Enjoy

The Google Analytics-BigQuery Integration

The Google Analytics-BigQuery Integration

Intro One of the key benefits of Google Analytics 4 (GA4) and Google Analytics 360 (GA360) is the integration between Google Analytics (GA) and…

I Just Connected Google Analytics to BigQuery—Now What?

I Just Connected Google Analytics to BigQuery—Now What?

Intro One of the key steps in an organization’s journey to greater digital analytics maturity is connecting its Google Analytics (GA) to BigQuery (BQ)….

Getting Started with BigQuery for Marketers

Getting Started with BigQuery for Marketers

Intro For many marketers, their first exposure to Google BigQuery (BQ) is through the integration with Google Analytics (GA). In addition to providing ownership…

Get Your Assessment

  • This field is for validation purposes and should be left unchanged.

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.