Crawl Walk Run
Advanced Praise
"Michael and Alex have been on the cutting edge of marketing analytics for over a decade. This book is a must-read for marketing and analytics professionals at all levels. Real, usable insights."
Cameron Herold, Author, Vivid Vision and Meetings Suck
"This amazing story is a driver for revenue growth in your company. A simple and impactful way to tell you how you can drive all aspects of analytics to WIN. Every C level should take advantage of the methodology and advice given by Michael and Alex."
Caroline Basyn, Global CIO, Mondelēz International
“Crawl, Walk, Run serves as a definitive fieldbook focused on driving measurable growth with the Google Marketing Platform. For CMO/CDOs interested in rolling up their sleeves and leveraging customer data to strengthen their business, let this be your guide.”
— Neil Hoyne, Chief Measurement Strategist at Google
