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Crawl Walk Run

Advanced Praise

"Michael and Alex have been on the cutting edge of marketing analytics for over a decade. This book is a must-read for marketing and analytics professionals at all levels. Real, usable insights."
Cameron Herold, Author, Vivid Vision and Meetings Suck
"This amazing story is a driver for revenue growth in your company. A simple and impactful way to tell you how you can drive all aspects of analytics to WIN. Every C level should take advantage of the methodology and advice given by Michael and Alex."
Caroline Basyn, Global CIO, Mondelēz International

“Crawl, Walk, Run serves as a definitive fieldbook focused on driving measurable growth with the Google Marketing Platform. For CMO/CDOs interested in rolling up their sleeves and leveraging customer data to strengthen their business, let this be your guide.”

— Neil Hoyne, Chief Measurement Strategist at Google

“While nearly all large companies have an enterprise-level analytics platform, only the best understand how to get value out of it. Crawl, Walk, Run will help you reach that critical stage.”

— Verne Harnish, Author of Scaling Up and Mastering the Rockefeller Habits
"Crawl, Walk, Run is so much more than a technical analytics roadmap. It’s a key for unlocking your company’s marketing analytics potential, providing you with an actual competitive advantage. A must-read for CMOs and CDOs."
Jeff Hoffman, Co-Founder, Priceline.com and uBid.com
"I wish I could have read this book before I became the head of Global eBusiness at P&G! The 6 Ps of implementing a digital analytics transformation is an extremely comprehensive and valuable framework."
FD Wilder, Senior Advisor, McKinsey & Company
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