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Crawl Walk Run

Book Resources

Welcome to the companion resource center for Crawl, Walk, Run: Advancing Analytics Maturity Framework with Google Marketing Platform. As you read along, you can access additional content related to the subjects discussed in each chapter here.

Chapters

All Chapters Chapter 1: Lay of the Land Chapter 10: Digital Analytics Maturity: Retailers and Ecommerce/Direct-to-Consumer Brands Chapter 11: Chase Your Vision Chapter 12: Managing Uncertainty Chapter 2: Where Should You Start Chapter 3: Customer Data Governance Chapter 4: Google Marketing Platform Chapter 5: Google Analytics 4 Chapter 6: Attribution/Media Mix Modeling Chapter 7: Google Cloud for Marketing Chapter 8: Digital Analytics Maturity: News and Media Organizations Chapter 9: Digital Analytics Maturity: Consumer Packaged Goods

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