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Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
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GA Scorecard
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GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
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Display & Video 360
Certified Sales Partner
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Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
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Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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Search Results for: adobe – Page 3

Google Cloud Specialization – Marketing Analytics

Google Cloud Specialization – Marketing Analytics

Google Cloud Specialization Marketing Analytics When multiple siloed systems and platforms are used to collect marketing data, marketers often struggle to create a holistic…

Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Google recently announced that both Google Optimize and the Google Optimize integration with Google Analytics 4 (GA4) will sunset on September 30, 2023. After…

11-minute read
Why Should Media Companies Use Digital Analytics in 2023?

Why Should Media Companies Use Digital Analytics in 2023?

OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…

6-minute read
How to Respect Consumers and Keep Them Coming Back

How to Respect Consumers and Keep Them Coming Back

You’ve seen the statistics. It’s no secret that in today’s marketing environment users expect a higher level of personalized communication while at the same…

6-minute read
Universal Analytics vs. Google Analytics 4 Implementation: How Do They Compare? (And Why You’ll Love an Automated Dashboard That Tells You)

Universal Analytics vs. Google Analytics 4 Implementation: How Do They Compare? (And Why You’ll Love an Automated Dashboard That Tells You)

Many organizations, large and small, are beginning to transition from Universal Analytics (UA) to Google Analytics 4 (GA4) for their reporting. Similar to any…

3-minute read
Durability Summit 2022: Prep for Privacy-Centric Marketing

Durability Summit 2022: Prep for Privacy-Centric Marketing

The common water cooler topic of a “cookieless future” and privacy restrictions in data enablement are causing headaches for organizations across the globe. It…

14-minute read
Fortune 500 Industrial Supply Company Improves Measurement and Optimizes ROAS with Automated Google Cloud Platform Solution

Fortune 500 Industrial Supply Company Improves Measurement and Optimizes ROAS with Automated Google Cloud Platform Solution

Because many of their sales occur in retail stores, this Fortune 500 industrial supply company was eager to measure the impact of their digital…

What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech

What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech

If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…

16-minute read
Implementation and Integration

Implementation and Integration

Advanced Analytics Implementation and Integration Use of advanced digital analytics begins with a solid implementation and robust integrations. Trust our team to construct a…

You’ve Got App Analytics Options: Firebase Analytics vs. Non-Google Platforms

You’ve Got App Analytics Options: Firebase Analytics vs. Non-Google Platforms

Overview Mobile app analytics involves collecting user behavior data, understanding user behavior across the app, and taking action to drive retention, engagement, and conversion….

5-minute read
Activate Your Data with Four Advanced Analysis Use Cases

Activate Your Data with Four Advanced Analysis Use Cases

Step beyond what’s included in the analytics user interface (UI) and get started with some advanced analysis. While analytics UIs provide a lot of…

6-minute read
How to Become a More Data-Driven Organization

How to Become a More Data-Driven Organization

In today’s ever-changing world, there is always room for some unbiased decision making so it’s no wonder that “data-driven decision making” is such a…

8-minute read
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What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
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