Build predictive and advanced audience segments
A core capability in marketing analytics is analyzing audience data and audience segments— often complicated by audience data that is distributed across multiple systems, including CRM solutions and web analytics platforms like Google Analytics 360 or Adobe Analytics. Many organizations have a tremendous amount of audience data but have difficulty unlocking its value because they are unsure about where it lives, how to access it, and how to best harness it. If you’re a marketer in this situation, use BigQuery—a serverless, highly scalable, and cost-effective multi cloud data warehouse—to ingest audience data from various sources like Google Ads, Facebook, Salesforce, and more. Combined with advanced analytics and propensity modeling, we can achieve optimization in conversion and ROAS.
Read our success story on how we helped a Global Luxury Beauty Retailer see ROAS Increase by 1.75 Using Propensity Model.