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How To Make an  Enterprise Analytics Tool Really Worth the Investment

How To Make an Enterprise Analytics Tool Really Worth the Investment

I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….

8-minute read
CCPA Quick Guide | Understand California Consumer Privacy Act Basics

CCPA Quick Guide | Understand California Consumer Privacy Act Basics

[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…

7-minute read
Cookie and Privacy Policy

Cookie and Privacy Policy

Privacy Policy Introduction InfoTrust, LLC, (“Company” or “We”) respects your privacy and is committed to protecting it through our compliance with this policy. This…

Interview with Phil Harvey: Exceptional Analytics and Data Misconceptions

Interview with Phil Harvey: Exceptional Analytics and Data Misconceptions

Phil Harvey is chief technology officer and a founding member of DataShaka, a London (UK) based data technology start-up, offering a new kind of…

13-minute read
Interview with Stéphane Hamel: Digital Analytics Maturity + the Industry

Interview with Stéphane Hamel: Digital Analytics Maturity + the Industry

Stéphane Hamel is everything from a keynote speaker to a freelance consultant, and is known as an industry expert on digital analytics. In fact, Stéphane…

26-minute read
Interview with Michael Beasley: The World of User Experience (UX)

Interview with Michael Beasley: The World of User Experience (UX)

  Michael Beasley is a User Experience Architect at ITHAKA and Author of Practical Web Analytics for User Experience, which teaches its readers how to use web…

14-minute read
Using Google Analytics for Accelerated Mobile Pages (AMP)

Using Google Analytics for Accelerated Mobile Pages (AMP)

Most likely, you’ve ran across Accelerated Mobile Pages (AMP) on the web already. You might’ve noticed them because they look a bit different and…

8-minute read
Interview with Joe Seale: New Tools and Scarce Talent

Interview with Joe Seale: New Tools and Scarce Talent

Joe Seale is VP and Digital Analytics Manager at Fifth Third Bank, headquartered in Cincinnati, Ohio. Previously, he served as the bank’s Senior Human…

20-minute read
Standardizing Reports + Analytics Implementation – Areef Ahamad Interview

Standardizing Reports + Analytics Implementation – Areef Ahamad Interview

We had a chance to speak with Areef Ahamad, Senior Manager of Analytics at Luxottica Retail. Areef is an analytics manager with hands-on experience…

17-minute read
Interview with Chris Goward, Founder + CEO of WiderFunnel

Interview with Chris Goward, Founder + CEO of WiderFunnel

Chris Goward is the founder and CEO of WiderFunnel, an optimization services company. He is also the author of You Should Test That!, a…

14-minute read
Interview with Krista Seiden: Smart Optimization + The Future of Analytics

Interview with Krista Seiden: Smart Optimization + The Future of Analytics

Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and optimization…

21-minute read
Interview with Peter Prestipino: Leveling the Internet Playing Field

Interview with Peter Prestipino: Leveling the Internet Playing Field

Peter Prestipino has over 14 years of experience in digital media and online marketing. He is the Editor-In-Chief of Website Magazine, a print and online…

22-minute read

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