Data Privacy, Strategy, and Governance

Evaluate your people, platforms, and processes to understand strategic risks in light of changing technical and regulatory requirements for user privacy. The Strategic Risk Assessment starts with an Impact Analysis to quantify risks resulting from characteristics of your user base and technology stack. These insights are then applied to strategies being employed for data enablement with a Strategic Channel Analysis across each digital marketing channel. Recommendations are summarized to provide a detailed roadmap for privacy-centric transformation.

Common risks identified include strategic reliance on platforms likely to be impacted by third-party cookie deprecation and the non-compliant usage of data. InfoTrust helps recommend and implement solutions for adtech strategy, ideal data collection architectures, and platform configurations which can help get the most out data in a compliant manner. Strategic Risk Assessments are performed regularly as advertising strategies evolve and the broader technical and regulatory environments shift.

Our proprietary software, Tag Inspector, monitors your data collection 24/7. If any platform violates your data governance policy or if there’s a data collection outage, you’ll be alerted right away. This industry-leading tag governance platform gives you full visibility to the platforms loading and data collected across all of your digital properties.

Creating an audience strategy involves leveraging predictive audience methods to target the most responsive customers, thereby maximizing return on ad spend. Once implemented, managing the audience strategy entails continuous refinement based on performance insights, leading to more precise targeting and optimized messaging for increased ROI.

From analytics data sets like Google Analytics to data clean rooms like Ads Data Hub, the InfoTrust team is equipped to build and share audiences with your advertising platform. We’ll seek to understand your target customer, review your first-party data, and build customized audiences.

Data governance is a system of tools and processes for establishing end-to-end ownership of all marketing tags and customer data within the enterprise. Audit and implement processes related to data governance to ensure a compliant data collection architecture.

Common risks identified include strategic reliance on platforms likely to be impacted by third-party cookie deprecation and the non-compliant usage of data. InfoTrust helps recommend and implement solutions for adtech strategy, ideal data collection architectures, and platform configurations which can help get the most out data in a compliant manner. Strategic Risk Assessments are performed regularly as advertising strategies evolve and the broader technical and regulatory environments shift.

InfoTrust has extensive experience across various Consent Management Platforms (CMP), always exploring the latest CMP technologies and staying at the forefront of industry advancements. We frequently collaborate with CMP developers to ensure smooth and effective implementation on your websites. When you use a CMP, you ensure that your websites are compliant with the everchanging privacy laws, and you can easily manage cookie banners across your websites, as well as integrate seamlessly with a tag management system such as Google Tag Manager.

Configuration and implementation of consent management platforms ensure your third-party tags are respecting the consent choices of users. Ongoing monitoring identifies unauthorized tag and data collection behavior.

InfoTrust offers a privacy-centric data strategy that provides flexibility and scale across your organization, showcasing how to maximize value from first-party data. To build a clear execution path, data strategy will need to focus on discovery and priming; macro assessment; and first-party data recommendations.