At InfoTrust, we know and love analytics. From being a Google Analytics Certified Partner to writing a whole lot of content on web analytics, we like to consider ourselves thought leaders on the matter. Many clients ask us, “what can we expect from the web analytics world in 2013?” to which we can now respond “just check out this infographic!”
With search engine traffic on the rise, visitors spending less and less time on your website, and many companies still not properly analyzing their data, we’re optimistic this year will be the year of web analytics. The year that the few naysayers remaining take a look at themslves, their competition, and finally think “okay, let’s give this whole analytics thing a try.” Because it’s not just about beginning to gather data, although that’s half the battle, but rather understanding your data and making improvements to your site that lead to more traffic, conversions, and ultimately sales.
Without further ado, the 2013 State of Web Analytics Infographic, as presented by InfoTrust:
Let us know what you think, and please like, tweet, and share this infographic to your following.
Article written by James Love