5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

Michael LobanAnalyticsLeave a Comment

The early-morning grind in the Bay Area is real. Whether your weekdays are full of meetings or centered around overflowing email inboxes, a busy morning schedule often limits your ability to take in impactful (and quite possibly career-elevating) events right here in the San Francisco.

At InfoTrust, we understand that successful San Francisco professionals are busy. But what if you stepped away from the grind for a few hours to learn about a tool that could have a profound impact on your enterprise-level business? Our team is thrilled to invite you (that’s right, you!) to our inaugural roadshow event at Google’s Spear Street office on May 22.

This 2-hour event will center around growing eCommerce and direct-to-consumer business with Google Analytics 360. Not convinced? Here are 5 reasons you should reserve your seat now.

1. Sometimes you have to work on your business, not in your business. 

At this roadshow, our goal is to help attendees see a larger picture of how all digital analytics solutions should work together to deliver an optimal customer experience across any device. At times, we are so busy focusing on increasing the open rate of an email that we forget to look at the broader picture. We will help you determine if you have the right digital analytics technology stack, as well as how it should be integrated and used to target and engage with customers. 

2. Not all customers are created equal. Focus on the right ones. 

A lot of times, we chase conversions, transactions, and other short-term success metrics. It’s an age-old marketing question: Do you focus on all customers, or only those who are most likely to drive results? According to Dr. Peter Fader, marketing professor at the Wharton School, the answer is simple: customer-centricity. By focusing on top customers and surrounding them with product recommendations and extra services, they can have an excellent experience and keep coming back for more. In this seminar, we will help you determine what customer segments to actually focus on. 

3. Learn to get the most from Google Analytics 360. 

On average, only 7 percent of an enterprise application features are “always” used, 13 percent of the features are “often” used, and 16 percent are used “occasionally.” That leaves 64 percent of the features in an average enterprise application as either “rarely” or “never” used–but you are paying for all of them. In this roadshow event, we will showcase how to get the most out of a tool like Google Analytics 360 and possibly eliminate other tools that are redundant or that do not add incremental value. 

4. We selected just the right amount of new tactics and case studies to share.

Our roadshow will help curate new ideas to help you improve your marketing approach. We will cut through the clutter to deliver the best content possible on how Google Analytics 360 can help you grow your business. 

5. It’s a small world of web analytics and marketing professionals.

More likely than not, within the next year, you will either be looking to hire people for your team or looking to join another organization and help it grow. The 2020 estimate calls for 2.7 million job postings for data science and analytics roles. Get a chance to meet and network with other local professionals that you might be working with very soon. Whether you think you can attend or whether you think you can’t, you’re right. We hope to see you at the event, and we are committed to adding more value than anyone else in this space.

About the Speakers

Brad Prenger, InfoTrust Business Solutions 

Brad spent the last 10 years of his career helping digital marketers maximize their investment into digital media. During his career at Google, he worked with organizations such as Procter & Gamble. In his new role as a Vice President at InfoTrust, Brad is helping our clients maximize their investment in Google Analytics 360. 

Michael Loban, InfoTrust CMO 

Michael has worked in the digital analytics space for over 10 years, helping billion-dollar brands design their measurement plans and define digital strategies. He regularly speaks at conferences and industry summits and teaches graduate classes at the University of Cincinnati and Xavier University. His research has been published in leading publications, including Forrester, Forbes, AdWeek, etc. Michael was recently honored as “CMO of the Year” by the Cincinnati Business Courier. Michael is very passionate about teaching how to use analytics to enhance your career and get promoted.

About InfoTrust

InfoTrust is a global digital analytics technology company headquartered in Cincinnati. InfoTrust has been recognized as a “Best Place to Work” by prestigious organizations such as AdAge and Inc. Magazine. Having the best people is InfoTrust’s recipe for success when working with over 25 Fortune 500 companies.


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