Share on facebook
Share on twitter
Share on linkedin
Share on email

Analytics That Excite: The Intersection of Marketing and Technology

Analytics_That_Excite_-_The_Intersection_of_Marketing_and_Technology

According to Gartner, by 2017, CMOs will be spending more on IT than their counterpart CIOs (http://goo.gl/zgAc08). This is not surprising for two reasons:

  1. Marketing is becoming increasingly technology-based

  2. Mastering big data is now the key to achieving a competitive advantage as an enterprise

On October 15th, 2014, InfoTrust, a Cincinnati-based web analytics technology company, and Google, are partnering to bring the first ever web analytics conference to Cincinnati: Analytics That Excite 2014.

What started as a simple website counter 20+ years ago has now evolved into one of the most complex technical problems – how do we measure website visitors across all devices and include this knowledge in our big data strategy?

Web analytics is one of the key components to any big data strategy. It is critically important for marketing and technology teams to work together to identify the best ways to collect as much relevant data about their visitors as possible, without violating any privacy regulations.

 

Reasons to Attend Analytics That Excite

Our goal for Analytics That Excite, besides providing you with an opportunity to hear about the latest advances in the industry, is to continue promoting Cincinnati as a hub for digital marketing and technology.

Because marketing technology is always on the cutting-edge of web technology, it is one of the fastest growing segments of IT. This has created incredible demand for talented technologists who understand both web technologies and marketing.

Unfortunately, a lot of organizations may still think that web analytics is purely a marketing function, so we put together a summary of reasons why technical experts should attend. Here are a few of the top reasons:

  1. Networking: One of the main outcomes for this event is to connect the most exciting organizations with the top talent from our region. Meet people from Google, Moz, Monetate, and more!

  2. Explore the future of the digital analytics industry: Technical jobs within the digital analytics industry will continue to rise. For example, our company recently hired an Analytics Engineer to deal with various marketing technologies, including tools like Google Analytics and HubSpot.

  3. Marketing tools, like tag management systems, are becoming increasingly complex and require development skills and knowledge of software architecture, which most marketers lack.

If you are still struggling with getting management approval, please contact us or email our marketing team directly at ate@infotrustllc.com. For more reasons on why to attend Analytics That Excite, see our recent blog post, “8 Reasons Why You Should Attend Analytics That Excite 2014“.

 

How to Gain Approval From Your Management

The conference will help harness the potential of technology-based marketing. Whether you are in marketing, IT, or a digital business unit, this conference will help your team members answer the following questions:

  • What are the innovative technologies for measuring web analytics across your desktop and mobile web presences?

  • How do you support new marketing strategies with the right technology strategies?

  • How do you integrate web analytics data with your big data.

  • And more!

Join us on October 15th to hear from speakers in the following industries: healthcare, financial services, media, hospitality, higher education, and more.

Register today!



Analytics That Excite '14


Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Other Articles You Will Enjoy

InfoTrust Named One of Cincinnati’s Best Places to Work

InfoTrust Named One of Cincinnati’s Best Places to Work

For the seventh time in the analytics consulting and technology company’s history, InfoTrust has been named among Cincinnati’s Best Places to Work by the…

Fortune Names InfoTrust Among 50 Best Small Workplaces

Fortune Names InfoTrust Among 50 Best Small Workplaces

The entire analytics consulting and technology team at InfoTrust is thrilled to announce that we have been named one of the 50 Best Small…

Chicago Basket Brigade to Support Inpatient Families at Lurie Children’s Hospital

Chicago Basket Brigade to Support Inpatient Families at Lurie Children’s Hospital

We’re kicking off Basket Brigade 2019 in Chicago on Oct. 22! Once again, the InfoTrust Foundation is supporting Lurie Children’s Hospital and providing Thanksgiving…

Tips for Building an Effective Analytics Dashboard

Tips for Building an Effective Analytics Dashboard

Building an effective dashboard is tough work. I find most clients struggle when trying to build a dashboard internally due to a lack of…

InfoTrust and Tag Inspector Named Quanties Finalists

InfoTrust and Tag Inspector Named Quanties Finalists

The entire analytics consulting and technology team at InfoTrust is thrilled to be recognized as finalists in three categories at the upcoming DAA OneConference‘s…

Why Having a Data Layer is Critical During Black Friday Weekend

Why Having a Data Layer is Critical During Black Friday Weekend

Black Friday and Cyber Monday annually present marketers with ample eCommerce insights, as high traffic and large purchase volumes offer rich customer data for…

What Is Your Customer Data Doing Right Now?

What Is Your Customer Data Doing Right Now?

Do you or key stakeholders in your organization really know how or if your customer data is being collected, stored, and used? A discussion like…

InfoTrust Named to Inc. 5000 List for Fifth Straight Year

InfoTrust Named to Inc. 5000 List for Fifth Straight Year

InfoTrust ranks No. 1,855 on the 2019 Inc. 5000 list with a 3-year revenue growth of 218%. BLUE ASH, OH – Inc. Magazine yesterday…

Are You Getting the Most Out of Your Google Analytics 360 Partner?

Are You Getting the Most Out of Your Google Analytics 360 Partner?

At InfoTrust, we are extremely proud as an organization to be a Google Analytics Certified Partner and Google Analytics 360 Sales Partner. It’s a…

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.