At InfoTrust, we are extremely proud as an organization to be a Google Analytics Certified Partner and Google Analytics 360 Sales Partner. It’s a great program from Google, and there are a lot of amazing Partners out there doing great work in the industry. Major kudos to all of you; we’re thrilled to be among you.
But, as with many things in this world, there is always room for improvement and more ways to drive value out of a partnership.
My goal for this post is to outline what your organization should be getting out of your Google Analytics 360 Sales Partner. We have many successful partnerships, both with our clients (see later in this article for a link to our client reviews) and Google, and want to see your organization get the most out of your partnership, as well.
Let’s get started.
Google Analytics 360 Sales Partner Checklist
It’s important to take inventory of your relationship with your current Google Analytics 360 Sales Partner to ensure you’re getting the most out of the partnership.
The checklist below is broken into three categories: technical and business acumen, relationship management, and alignment with Google and the Google Marketing Platform. These are three crucial components to a great Google Analytics 360 Sales Partner.
Go through these questions slowly and honestly. The bullet points underneath each question give you an idea of what a great partner should be and should do.
Technical and Business Acumen:
Do you have:
Do you have:
Alignment with Google and Google Marketing Platform (GMP):Do you have:
And most importantly (but not really), do you have a Partner that sends you awesome gifts?
Now that you’ve completed the checklist, how did your Partner do?
If you answered “Yes” to many of the above questions, congratulations, you most likely have a true partnership and by all means, you can close this tab with a clear conscience. Thanks for stopping by!
If you answered “No” to more than a few of the questions, then it’s probably time to take inventory of what you’re missing and have a difficult conversation with your Partner.
When it comes to your company’s money, your boss doesn’t care that you have an enterprise-level analytics tool like Analytics 360. Your boss wants to see a direct impact on the business. And if your Partner isn’t helping to drive that impact, then frankly, they’re not doing their job.
So… About InfoTrust
We do things a bit differently at InfoTrust. We believe in true partnerships. We believe in being extensions of your team, not “consultants” or “vendors.” We believe that our success only comes through the success of our clients. And our top priority is to transform your organization’s digital presence through analytics.
This is the reason why so many of our clients are raving fans. This is the reason why the vast majority of our clients continue to work with us (94% client retention rate).
If you’re not getting everything you should out of your Partner, ask why. Demand more from your Partner. You can send your Partner this article if you’d like. Or tell them “Andy Gibson said you should be doing more for us!” (Though I’m not certain how far that last suggestion will get you.)
And after all of that, if they’re just not cutting it, reach out to InfoTrust. We’ll walk you through how we partner with some of the largest companies and brands in the world to improve their businesses. What’s more, we make them happy while we do it.